09/17/2019
Academic Outreach Syllabus
An outline of how the provided content was taught over a semester (14 weeks) class.
09/27/2018
Lesson Plan
Teaching instructions divided into 5 modules.
09/27/2018
09/26/2018
Lesson 4
Materials include: Lecture: Direct Mail Inside the Envelope; Video: Ikea (1:20); Video: PebblePost; Worksheet: Integrated Springboard Template; Tools: Integrated Springboard Example
09/26/2018
Lesson 5
Materials Include: Workshop: Addressing the Issue, Information Gaps
09/26/2018
Lesson 6
Materials Include: Direct Mail and Digital Marketing Plan Template
09/26/2018
Lesson 7
Materials Include: Resource- Mail Service Provider (MSP) Terminology; Video: Systems at Work (https://www.youtube.com/watch?v=WX16-52bHvg)
09/26/2018
Lesson 8
Materials Include: Workshop- Creating Personas
09/26/2018
Lesson 9
Materials Include: Lecture: Direct Marketing; Lecture: Informed Delivery.
09/26/2018
Lesson 10
Materials Include: Lecture: Amplifying Direct Mail
09/26/2018
Lesson 11
Materials Include: Lecture: How Brands are Capitalizing on Programmatic DM (PowerPoint); Video: PebblePost
09/26/2018
Lesson 12
Materials Include: Workshop part 1 - RFM Analytics for Direct Marketing; Workshop part 2 - Raw Data
09/26/2018
Lesson 14
Materials Include: 360 Peer Evaluation Template; Grading Rubric Example
09/25/2018
Lesson 1
Materials include: Team Formation Guidelines; Team Agreement; NDA Sample Template
09/25/2018
Lesson 2
Materials include: Lecture: USPS, Advertising Market Overview & DM Role; Resource: Library Research Guide for Secondary Market Research
09/25/2018
Lesson 3
Materials Include: Lecture: Direct Mail Math; Lecture: Prospecting List Buying and Selling Fundamentals