User Guides
09/27/2018
Lesson Plan

Teaching instructions divided into 5 modules.

Tools
09/27/2018
Publications
09/26/2018
Lesson 4

Materials include: Lecture: Direct Mail Inside the Envelope; Video: Ikea (1:20); Video: PebblePost; Worksheet: Integrated Springboard Template; Tools: Integrated Springboard Example

Tools
09/26/2018
Lesson 5

Materials Include: Workshop: Addressing the Issue, Information Gaps

Tools
09/26/2018
Lesson 6

Materials Include: Direct Mail and Digital Marketing Plan Template

Publications
09/26/2018
Lesson 7

Materials Include: Resource- Mail Service Provider (MSP) Terminology; Video: Systems at Work (https://www.youtube.com/watch?v=WX16-52bHvg)

Tools
09/26/2018
Lesson 8

Materials Include: Workshop- Creating Personas

Publications
09/26/2018
Lesson 9

Materials Include: Lecture: Direct Marketing; Lecture: Informed Delivery.

Presentations
09/26/2018
Lesson 10

Materials Include: Lecture: Amplifying Direct Mail

Publications
09/26/2018
Lesson 11

Materials Include: Lecture: How Brands are Capitalizing on Programmatic DM (PowerPoint); Video: PebblePost

Publications
09/26/2018
Lesson 12

Materials Include: Workshop part 1 - RFM Analytics for Direct Marketing; Workshop part 2 - Raw Data

Publications
09/26/2018
Lesson 14

Materials Include: 360 Peer Evaluation Template; Grading Rubric Example

Publications
09/25/2018
Lesson 1

Materials include: Team Formation Guidelines; Team Agreement; NDA Sample Template

Publications
09/25/2018
Lesson 2

Materials include: Lecture: USPS, Advertising Market Overview & DM Role; Resource: Library Research Guide for Secondary Market Research

Publications
09/25/2018
Lesson 3

Materials Include: Lecture: Direct Mail Math; Lecture: Prospecting List Buying and Selling Fundamentals

User Guides
09/18/2018
Academic Outreach Syllabus

An outline of how the provided content was taught over a semester (14 weeks) class.