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Promotions & Incentive Programs for First-Class™ & USPS Marketing Mail™

2018 Mailing Promotions

The Postal Service has been offering mailing promotions and incentives to create awareness of innovative uses of mail for several years. By encouraging customers to adopt and invest in technologies that enhance how consumers interact and engage with mail, we have fundamentally improved the long-term value of mail. However, because of the absence of any Presidentially-appointed Governors, the Postal Service does not have the authority to establish promotional pricing incentives after the 2017 promotions expire. Customers can continue to leverage the benefits of mailing innovations gained through prior promotions, and we welcome their input on future potential promotions offerings for new Governors to consider once they are appointed and confirmed.

Past Promotions

Program Period: August 1 – December 31, 2017
Registration Period: June 15 - December 31, 2017

The 2017 Mobile Shopping promotion encourages mailers to integrate mobile technology with direct mail to create a convenient method for consumers to do their shopping.

Promotion Period: July 1 - December 31, 2017
Registration Period: May 15 - December 31, 2017

Mailers are encouraged to invest in color print technology by producing bills and statements that use personalized color transpromotional messaging. For eligible mailers, this promotion will provide an upfront postage discount.

​Promotion Period: February 1 - July 31, 2017
Registration Period: December 15, 2016 – June 30, 2017

This promotion leverages some of the latest technological advances within the print industry, providing marketers with exciting new ways to enhance and encourage sensory engagement with a mailpiece. The print industry has been innovative not only in print production equipment, but the fundamental elements of mail itself through new developments in papers/stocks, substrates, finishing techniques and inks. These elements can be incorporated to engage in a multi-sensory experience through the use of special visual effects, sound, scent, texture/tactile treatments and even taste.

Promotion Period: March 1 - August 31, 2017
Registration Period: January 15 - August 31, 2017

This promotion encourages mailers to integrate mail with advances in mobile technology using NFC technology, Video in Print (ViP), Bluetooth Low Energy (BLE)/Beacon technology, "Enhanced" Augmented Reality, Virtual Reality or Digital to Direct Mail experience to allow the recipient to engage in innovative digital and mobile experiences triggered from their mailpiece. New for this year is the inclusion of Virtual Reality to generate opportunities to immerse consumers by creating interactivity and harnessing a first-hand engagement experience. We have also added Digital to Direct Mail to this year’s promotion to elicit a higher response from consumers by using dynamically printed, personalized messaging that is automatically triggered based on a digital interaction.

Promotion Period: May 1 - July 31, 2017
Registration Period: March 15 - July 31, 2017

"New" Opportunities for the small and medium market segments to grow and attract new mailers. This promotion is offered to first time mailers to promote events and offers that incorporate the use of print-mobile technology on up to 10,000 mailpieces during the length of the promotion.

Promotion Period: January 1 - June 30, 2017
Registration Period: November 15 - December 31, 2016

The 2017 Earned Value Promotion attempts to slow the decline of First-Class Mail in general and Business Reply Mail (BRM) and Courtesy Reply Mail (CRM) in particular. The Earned Value Promotion will be offered to participants who use Business Reply Mail (BRM) enclosures and Courtesy Reply Mail (CRM) enclosures. Share Mail enclosures is an additional product that has been added to this promotion.

Promotion Period: April 1 - June 30, 2016

The 2016 Earned Value Promotion attempted to slow the decline of First-Class Mail® in general and Business Reply Mail (BRM) and Courtesy Reply Mail (CRM) in particular.

Promotion Period: March 1 – August 31, 2016
Discount: 2% of eligible postage

The Emerging and Advanced Technology/Video in Print Promotion encouraged mailers to integrate direct mail with technology, providing an interactive experience for customers.

​Promotion Period: March 1 – August 31, 2016

The Tactile, Sensory & Interactive (TSI) promotion encourages marketers to adopt advanced techniques on their mailpieces in order to drive customer engagement and response rates.

Program Period: July 1 – December 31, 2015

Promotion Period: June 1 - November 30, 2015

Promotion Period: June 1 - November 30, 2015

Promotion Period: May 1 - July 31, 2015