Mail Incentives

The USPS Mailing Services team develops strategic incentives, offering various benefits and advantages to businesses and individuals who utilize USPS mailing services. These incentives are designed to enhance the value and growth of First-Class Mail and Marketing Mail.

      

Mail Growth Incentives

 

 

 

Eligible Mail

 

Qualifying volumes for the First-Class Mail incentive include:

  • Presort Letters 
  • Presort Cards
  • Presort Flats 

 

Qualifying volumes for Marketing Mail incentive include:

  • Marketing Mail Saturation Letters and Flats
  • Marketing Mail High Density Letters and Flats
  • Marketing Mail Letters and Flats
  • Marketing Mail Carrier Route 
  • Marketing Mail Parcels and Saturation Parcels
 
        

Marriage Mail Incentive

Marriage Mail is a form of marketing mail in which marketing service companies combine advertisements from multiple businesses into a single mailpiece to reduce the cost of the mailing for individual customers. During the July 2023 price change implementation, the US Postal Service began offering marriage mailers an incentive price discount on Saturation USPS Marketing Mail letters and flats including EDDM Commercial for eligible mail pieces. This discount was extended to High Density Plus mailings during the July 2025 price change. The discount level increased from 10% to 20% with the July 2026 price change.

 

Eligible Mail

A Mail Owner who satisfies the requirements listed in the FAQ and Fact Sheet within the Resources section will be eligible to claim the Marriage Mail Incentive price. The customer must be an eDoc submitter using mail.dat, mail.XML or Postal Wizard, with a unique Mail Owner CRID, an Enterprise Payment Account and registered in PostalOne! Eligible mail must be Saturation Marketing Mail letters or flats (including EDDM-Commercial) or their High Density Plus counterparts. Marriage Mail Incentive requirements include, among other factors, stipulations on (a) mail piece weight and content and (b) mailing frequency measured and tracked by Mail Owner CRID. The requirements are listed in the Resources section.

 

        
 

Catalog Incentive

 

Catalogs offer a unique marketing perspective to products and services and provide important value to the mailbox. As part of the July 12, 2026 price change, the Postal Service is once again offering a Catalog Incentive price discount to Catalog mailers who comply with the Catalog definition in the Domestic Mail Manual and meet all other eligibility requirements for the Catalog Incentive. This Incentive and all its requirements would apply to all USPS Marketing Mail products (except for EDDM-Retail) and to Bound Printed Matter flats and parcels. Detailed requirements are available in the FAQ document available on PostalPro under Catalog Incentive.