Informed Delivery®

The U.S. Postal Service® is enhancing the mail experience with Informed Delivery®, a free and optional notification service that gives eligible residential consumers the ability to digital preview their letter-sized mail pieces and manage their packages scheduled to arrive soon.

Informed Delivery® offers mailers the opportunity to engage users through an integrated mail and digital marketing campaign that generates additional consumer impressions, interactions, and insights.

Participating mailers can provide supplemental content, allowing users to take immediate action on a mailpiece. The United States Postal Service (USPS®) currently offers the basic campaign functionality for no additional fee. Monetization opportunities for additional features are under consideration.

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Latest Updates

Description

The Value of Informed Delivery

Informed Delivery can help mailers increase their marketing campaign reach with a synchronized physical and digital touch point.

  • Receive multiple impressions from a single mailpiece.
  • Enhance the customer call to action with interactive digital content.
  • Connect with customers whenever, wherever — even as they travel — through a computer or mobile device.
 

Release Schedule

Releases
Date Title   Description
8/26/2024 ID Truncate Campaign Fields Before Sending to PO!
R24.8.7		   Informed Delivery will truncate these campaign fields to be less than or equal to 40 characters before sending to PostalOne! so they will mailers will be able to claim discounts on their mailing. 
  Brand Display Name
  Campaign Code
  Campaign Title 
8/6/2024 ID Price Change - Build Mailer Campaign API Proxy to MPP Integration Release
R24.7.2		   Built new Mail Campaigns APIs. 
  Create Mail Campaign API. Allows users to create mail campaigns via external API. Mailers can create mail campaigns via the Mailing Promotions Portal . 
  Cancel and Delete Mail Campaign APIs. Allows users to cancel mail campaigns via external API. Mailers can cancel mail campaigns via the Mailing Promotions Portal.
  Query Mail Campaign APIs.  Allows users to query for mail campaigns via external API. Mailers can view mail campaigns via the Mailing Promotions Portal.
8/5/2024 ID DD Redesign Phase 2
R24.6.2		   New features to the Daily Digest. 
  Added New Section to Digest for Packages Awaiting Sender. A new section to Daily Digest for labels that have been created but have not yet been received and accepted by USPS. Once received by USPS, these packages will move from the Awaiting Sender section to the Expected Soon and Expected Today sections. 
  Add First Name to Daily Digest Header. Add First Name greeting to the top of the Daily Digest (e.g., “Hi, Jane”). The Daily Digest will begin to include the First Name of a user at the top of the email.
Note: Informed Delivery does not send more than one email for a given ZIP11 and email address. If there are several accounts at the same ZIP11 and email address, the First Name will be that of one of the users. It is possible in this case for the First Name to change from a day-to-day basis as names for different accounts are used for that day. 
5/22/2024 ID Daily Digest Redesign Phase 1 (Template Redesign Only)
R24.5.1		   Updated the ID Daily Digest email template.
All functionality associated with the email will remain the same for this release.
  Changes to the following:
  Email Subject Line
  Header Section.
  Mail Section
  Package Section
    Footer Section Of Daily Digest Template
5/21/2024 ID MDN Modification Release Phase 2
R24.2.4		   Updates to the Mail Delivery Notification feature.  
  Automate MDN Unsubscribe. Users should be able to  unsubscribe from receiving mail delivery notification emails upon clicking on the unsubscribe button.  They should no longer receive these notifications.
  Updated the MDN emai template. MDN Email template was updated to use new format.  Additionally, updates were made for various formatting changes and copy updates to the MDN survey . 
  Updated the Consumer Portal Settings. The Consumer Portal Settings page was updated to remove the USPS Profile Hyperlink in the MDN informational text and to include a PO Box Disclaimer for MDN. Users should see a disclaimer for PO Box’s regarding mail delivery notifications.  Users should not see the USPS profile hyper link in the MDN informational text on the Settings page in Consumer Portal.
4/25/2024 ID DD Smart Parcel Locker
R24.1.2		   New ID Daily Digest feature offering visibility  for packages destined to USPS Smart Lockers.
  Made updates needed to present special messaging in the Daily Digest for packages that are destined to a parcel locker. Informed Delivery will use the email address associated with parcel locker packages to associate the package to any eligible Informed Delivery users.
  Once matched, the parcel locker package will display in the Digest with special “Delivery to USPS Smart Locker” messaging until the package is delivered. 
  Once delivered, the package will display in the Digest with “Available for pickup” messaging along with post office information and a QR code that the user can use to pick up the package. 
4/17/2024 ID Enrollment Redesign
R24.5.2		   Redesigned the Informed Delivery Enrollment Process.
  Existing usps.com users who wish to enroll in Informed Delivery will be redirected to an external Customer Registration page.
4/17/2024 ID Mobile Clicks Release (Mobile App)
R24.4.1		   Changes made to the Mobile App back-end click endpoints in order for clicks on Mail and Package campaigns to redirect correctly and be recorded for reporting purposes.  
  Mail Campaign Image and Learn More Clicks
  Mail Campaign Social Sharing Clicks
  Package Campaign Image and Learn More Clicks
  Package Campaign Social Sharing Clicks
2/7/2024 ID Enhanced Package Tracking Release
R24.2.1		   Users will be automatically enrolled into Expected Delivery Update emails for packages.
  UI - Update ID Settings for Package Notifications. Users will see informational text in the ID Settings Page for Package notifications that tells them they are auto enrolled for Expected Delivery Updates unless they manually opt-out. Users should be able to manually opt out of the Expected Delivery Update Email notifications in their Settings Page.
1/27/2024 January O&M Backlog Release
R24.1.4		   January O& Backlog Release.
  MCP Template Defect.
Update Templates Page To Display Ridealong and Representative Images Correctly. The Mailer Campaign Portal Templates page has a defect where the representative and ridealong images are switched with each other and therefore displayed incorrectly on the webpage. This defect has been fixed so that the images are displayed next to their respective headers. 
  Duplicate IMBs on the ID Daily Digest.
Fixed defect to ensure the same mailpiece does not appear in the same Digest email more than once.
1/27/2024 ID Fraud Packages Release R24.1.3   Fraud and Package Release.
  Updated the Email Notifications to Display Messaging in Digest For Fraudulent Packages in Dropbox.These packages will be displayed with certain special rules:
     a)  A fraudulent or seized package will not be displayed with a package campaign.
     b) A fraudulent or seized package can be displayed in the Arriving Soon section even if the package does not have a Delivery Date. 
1/17/2024 ID MDN Expansion
R24.1.1		   Expansion of existing Mail Delivery Notification feature. 
  Informed Delivery implemented a feature that will allow users to be notified when their mail has arrived at their delivery point. 
  The notification will be an email that a user receives letting them know their mail has been delivered.  
  The user can then indicate through a mail delivery notification survey within the email whether they received their mail before the notification, upon receiving the notification, or after the notification. 
10/18/2023 ID Campaigns Maintenance Release
R23.9.3		   Enhancement and fixes to the Mail Campaign Portal (MCP) and Mail Campaign API.
  Add Tool Tip next to the Campaign Type Field on the MCP Describe Page. This is to provide mailers additional information about the type of campaign selected on the MCP Describe Page.
  Ensure "MID must begin with 9" error on the MCP Describe Page displays correctly when inputting the Mailer ID (MID). This is to correct error handling for mailers inputting 9-digit MID that does not start with "9"
  Remove "Deleted" campaigns from MCP Home Page and Campaigns Page Display. This is to stop displaying deleted campaigns on MCP.
5/10/2023 ID Digest Flats Maintenance Release
R23.5.4		   ID Daily Digest Flats.
  Updated logic for placing flats pieces in the Daily Digest emails to improve visibility.
5/10/2023 ID Reminder Clicks - CRID Validation Maintenance Release
R23.5.3		   Mailer Campaign Portal (MCP) and Mail Campaign API Enhancements.
  Add Campaign Reminder Clicks to Post-Campaign Summary and Detailed reports in MCP.
  Remove Submitter CRID validation in the "Add Barcode" request on the Mailer Campaign API.
  Add validation to MCP to require campaigns type selection when creating campaigns from templates.
5/6/2023 ID Program Registration Extract Maintenance Release
R23.5.1		   Added ID Metrics.
  Updated data extract from Informed Delivery to Program Registration to include campaign metrics:
  Emails
  Opens
  Clicks
3/30/2023 Expanded Sharing Feature + Non-SEQ Campaign in the Mailer Campaign Portal (MCP) Maintenance Release
R23.3.0		   Sharing Feature on the ID Daily Digest
  Enable the sharing of mail and package campaigns target URL via email, SMS, Facebook, and Twitter using the share buttons from the ID Daily Digest email.
  Add referral banner to the ID Daily Digest email for users to share the Informed Delivery enrollment link to friends and family via email and SMS.
  Mailer  Campaign Portal.
  Add sharing feature opt-out checkbox in MCP Campaign Submission Build page.
  Add Campaign Type Field to the MCP Campaign Submission Describe page. Field values include Serial Range Sequential, MID Level, and Non-Sequential.
2/1/2023 ID CSV Service Defects/Mail Campaign Backlog Maintenance Release
R23.2.0		   Mailer Campaign Portal (MCP) Updates.
  Modify Mailpiece Shape field values in MCP Campaign Submission Describe page to separate Card from Letter. New values include: Letter, Card, and Flat.
  Add Campaign ID field to the campaigns table in the MCP home page and campaigns page.
       
           
  Upcoming Initiatives        
           
  Informed Delivery is focused on enhancing existing features and introducing new capabilities to grow our user base and create additional value for businesses.   
           
 

The below chart outlines the upcoming feature releases and enhancements.

Upcoming Features and Enhancements
Date Title   Description
FY25 Q4 MCP UI Redesign and Reporting Enhancements   Redesign the Mailer Campaign Portal.
Enhance user experience and operational efficiency.
Improve campaign outcomes and sustain user engagement.
Empower businesses to gain deeper insights and refine campaign strategies via Advance reporting features, enhanced analytics and cross-selling opportunities with other applications.
Ensure the MCP remains as an innovative platform, supporting the USPS’ commitment with other applications.
  ID Data Capture Enhancements   Update some ID Data points.
    Expanding the existing data that Informed Delivery captures. 
FY25 Q4   Updates the Summary and Detailed Reports on the business channels to provide businesses more insights.
    IV-MTR business users to be able to access detailed data on the campaigns so businesses can perform own calculations and analysis.
FY25 Q4 ID Dashboard Redesign   Redesign the customer-facing tool.
  Redesign the package pages (package list and detailed package tracking page) so users can engage with a modernized interface, as well as have access to additional features and information that will enhance their digital experience as a consumer.
  Redesign the header and footer so users can engage with a more modernized interface, as well as have access to additional features and information that will enhance their overall experience with the online portal.
  Redesign the Settings page so users can engage with a more modernized interface, as well as have access to additional features and information that will enhance their overall experience with the online portal.
  Track information on the online dashboard performance and usage for reporting purposes.
FY25 Q4 ID DD Redelivery   Add package Redelivery status visibility on the Daily Digest of eligible ID Redelivery users.
  Home address, or
  Smart Locker (if eligible)
TBD ID-IV MTR Integration   Improve Promotions Process and Informed Delivery Extracts.
TBD ID Mail API Enhancements   Update to Existing Feature. Perform a series of updates to improve Mail API, including improvements to barcode requests and sharing/URL parameters
 

 

 

Contact

Informed Delivery Mailer Campaign Portal Support
 For help with interactive campaigns through the Mailer Campaign Portal (MCP), post-campaign reporting, or other campaign inquiries.
Email: USPSInformedDeliveryCampaigns@USPS.gov
Phone: 1-877-329-7206.
Hours of operation:
Monday – Friday, from 7:00 a.m. to 5:00 p.m. CT
* with the exception of federal holidays observed by USPS®. 

Informed Delivery PostalOne! Support
For help with interactive campaigns through PostalOne!.
Email: USPSInformedDeliveryeDoc@usps.gov