The U.S. Postal Service® is enhancing the mail experience with Informed Delivery®, a free and optional notification service that gives eligible residential consumers the ability to digital preview their letter-sized mail pieces and manage their packages scheduled to arrive soon.
Informed Delivery® offers mailers the opportunity to engage users through an integrated mail and digital marketing campaign that generates additional consumer impressions, interactions, and insights.
Participating mailers can provide supplemental content, allowing users to take immediate action on a mailpiece. The United States Postal Service (USPS®) currently offers the basic campaign functionality for no additional fee. Monetization opportunities for additional features are under consideration.
The Value of Informed Delivery
Informed Delivery can help mailers increase their marketing campaign reach with a synchronized physical and digital touch point.
- Receive multiple impressions from a single mailpiece.
- Enhance the customer call to action with interactive digital content.
- Connect with customers whenever, wherever — even as they travel — through a computer or mobile device.
This document describes the Informed Delivery Post-Campaign (IDPC) data fields available through the IV-MTR application.
eDoc Specifications and Validations
IMpb provides piece-level data to enable the Postal Service to increase efficiency, add value to its package product line, and enhance its package tracking capabilities.
Informed Delivery Mailer Campaign Portal Support
For help with interactive campaigns through the Mailer Campaign Portal (MCP), post-campaign reporting, or other campaign inquiries.
Hours of operation:
Monday – Friday, from 7:00 a.m. to 5:00 p.m. CT
* with the exception of federal holidays observed by USPS®.
Informed Delivery PostalOne! Support
For help with interactive campaigns through PostalOne!.