Informed Delivery®

The U.S. Postal Service® is enhancing the mail experience with Informed Delivery®, a free and optional notification service that gives eligible residential consumers the ability to digital preview their letter-sized mail pieces and manage their packages scheduled to arrive soon.

Informed Delivery® offers mailers the opportunity to engage users through an integrated mail and digital marketing campaign that generates additional consumer impressions, interactions, and insights.

Participating mailers can provide supplemental content, allowing users to take immediate action on a mailpiece. The United States Postal Service (USPS®) currently offers the basic campaign functionality for no additional fee. Monetization opportunities for additional features are under consideration.

 

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Description

The Value of Informed Delivery

Informed Delivery can help mailers increase their marketing campaign reach with a synchronized physical and digital touch point.

  • Receive multiple impressions from a single mailpiece.
  • Enhance the customer call to action with interactive digital content.
  • Connect with customers whenever, wherever — even as they travel — through a computer or mobile device.

 

Featured Resources

Data Files
05/20/2020
Informed Delivery® Post-Campaign (IDPC) Data through IV-MTR® Data Dictionary

This document describes the Informed Delivery Post-Campaign (IDPC) data fields available through the IV-MTR application.

Informed Delivery Releases

DEPLOYMENT DATE TITLE SCOPE
June 23, 2022

Mail Delivery Notification
  • Pilot Enhancement
  • Phase 2 - ZIP11 ID subscribers
June 26, 2022

PostalOne! and Shippers Campaign Portal (SCP) Defects

  • Update ID ICD: add the new fields that were added to the campaign data from PO! [CR - Informed Delivery - Mail.dat Mail.XML Interface Update - PO!-ID ICD]

  • Social Sharing Indicator

  • URL Parameter Indicator

  • Campaign Mail Owner CRID
  • Campaign Processing Category (Mail Shape)

 

Contact

Informed Delivery Mailer Campaign Portal Support
 For help with interactive campaigns through the Mailer Campaign Portal (MCP), post-campaign reporting, or other campaign inquiries.
Email: USPSInformedDeliveryCampaigns@USPS.gov
Phone: 1-877-329-7206.
Hours of operation:
Monday – Friday, from 7:00 a.m. to 5:00 p.m. CT
* with the exception of federal holidays observed by USPS®. 

Informed Delivery PostalOne! Support
For help with interactive campaigns through PostalOne!.
Email: USPSInformedDeliveryeDoc@usps.gov