08/28/2019
08/01/2019
06/19/2019
06/19/2019
05/03/2019
Direct Effect® Innovation Challenge - Wilkes-Barre PA
Watch our first-ever Direct Effect Innovation Challenge. It's like a hackathon for mail. Students learn, apply, and pitch their integrated marketing plan all in the course of a single day.
04/02/2019
03/20/2019
Direct Marketing Coursework - Module 3: Direct Mail Analytics
Understand the data needed to accurately measure the success of a marketing campaign, and apply these skills to a real world project.
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Additional Resources: Formulas for Lecture: Prospecting List Buying and Selling Fundamentals |
03/12/2019
03/09/2019
Direct Marketing Coursework - Module 1: Market Research and Customer Insights
Build on marketing students' basic research skills by applying it to a real world project. Specifically, prepare a report and class presentation using library databases, media, and internet-based information.
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Additional Resources:
Formulas for Lecture: Prospecting List Buying and Selling Fundamentals
Video: Perceived Ownership & Touch (3:24)
Video: The Making of a BMW M Print (3:02)
Video: How the Medium Shapes the Message (4:59)
03/02/2019
Lecture: Prospecting List Buying and Selling Fundamentals
PowerPoint presentation provided by USPS that discusses how to get the names and addresses of individuals you want to mail with a walk through example of a campaign from concept to analysis.