Universal Postal Union Exit Update_MTAC June 19

Direct Effect® Innovation Challenge - Wilkes-Barre PA

Watch our first-ever Direct Effect Innovation Challenge. It's like a hackathon for mail. Students learn, apply, and pitch their integrated marketing plan all in the course of a single day.

USPS Innovation Initiatives - Western Area AIM Meeting

Direct Marketing Coursework - Module 3: Direct Mail Analytics

Understand the data needed to accurately measure the success of a marketing campaign, and apply these skills to a real world project.

Additional Resources: Formulas for Lecture: Prospecting List Buying and Selling Fundamentals

Direct Marketing Coursework - Module 1: Market Research and Customer Insights

Build on marketing students' basic research skills by applying it to a real world project. Specifically, prepare a report and class presentation using library databases, media, and internet-based information.

Additional Resources:

Formulas for Lecture: Prospecting List Buying and Selling Fundamentals

Video: Perceived Ownership & Touch (3:24)

Video: The Making of a BMW M Print (3:02)

Video: How the Medium Shapes the Message (4:59)

Lecture: Prospecting List Buying and Selling Fundamentals

PowerPoint presentation provided by USPS that discusses how to get the names and addresses of individuals you want to mail with a walk through example of a campaign from concept to analysis.

Lecture: Neuroscience of Direct Mail

Address Quality Management for PCC Leadership Slides - February 7, 2020

Threshold Report

The 2019 Earned Value Promotion has a 95% Threshold for companies who participated in the 2017 Earned Value Promotion. This document provides information on how you can view your threshold, as well as, how to read the Threshold Report.

This document is only for 2017 Earned Value Participants.

Enterprise Payment System (EPS) – PPT