2020 PCC Leadership & Premier Awards Program (Presentation)

Direct Effect on Students - Professor Wendy Zajack, Georgetown University

Hear Professor Wendy Zajack from Georgetown University talk about the Direct Effect that the Postal Service’s Academic Outreach has on students, and our approach to bringing this to the classroom. “The Postal Service is taking a very progressive and edgy approach to helping a younger audience think of [direct mail] as a tactic that deserves consideration.”

Gary MTAC Wednesday Presentation

Why Attend a PCC Boot Camp?

US Department of Transportation_Undeclared Hazmat Materials_MTAC June 19

Universal Postal Union Exit Update_MTAC June 19

Direct Effect® Innovation Challenge - Wilkes-Barre PA

Watch our first-ever Direct Effect Innovation Challenge. It's like a hackathon for mail. Students learn, apply, and pitch their integrated marketing plan all in the course of a single day.

USPS Innovation Initiatives - Western Area AIM Meeting

Direct Marketing Coursework - Module 3: Direct Mail Analytics

Understand the data needed to accurately measure the success of a marketing campaign, and apply these skills to a real world project.

Additional Resources: Formulas for Lecture: Prospecting List Buying and Selling Fundamentals

Direct Marketing Coursework - Module 1: Market Research and Customer Insights

Build on marketing students' basic research skills by applying it to a real world project. Specifically, prepare a report and class presentation using library databases, media, and internet-based information.

Additional Resources:

Formulas for Lecture: Prospecting List Buying and Selling Fundamentals

Video: Perceived Ownership & Touch (3:24)

Video: The Making of a BMW M Print (3:02)

Video: How the Medium Shapes the Message (4:59)