Presentations
03/20/2019
Direct Marketing Coursework - Module 3: Direct Mail Analytics

Understand the data needed to accurately measure the success of a marketing campaign, and apply these skills to a real world project.

 

List Prospecting Picture

Additional Resources:

Formulas for Lecture: Prospecting List Buying and Selling Fundamentals

   
Presentations
03/02/2019
Lecture: Prospecting List Buying and Selling Fundamentals

PowerPoint presentation provided by USPS that discusses how to get the names and addresses of individuals you want to mail with a walk through example of a campaign from concept to analysis.

Presentations
02/11/2019
Presentations
02/06/2019
Threshold Report

The 2019 Earned Value Promotion has a 95% Threshold for companies who participated in the 2017 Earned Value Promotion. This document provides information on how you can view your threshold, as well as, how to read the Threshold Report.

This document is only for 2017 Earned Value Participants.

Presentations
02/06/2019
Presentations
01/25/2019