Publications
11/02/2018
PCC Insider: October 2018
Publications
11/02/2018
Workshop part 1 - RFM Analytics for Direct Marketing

Learn a way to create RFM analysis using excel features such as LOOKUP and Pivot tables. This presentation is accompanied by Workshop 2- Raw Data

Publications
11/02/2018
Workshop- Creating Personas

Thought provoking questions to gain a deeper understand of your customer.

Publications
10/31/2018
PCC Cafe Publication 286 Questions and Answers

Answers to questions asked during the Café.

Publications
10/11/2018
Mail Prep and Entry - Operations FG Notes October 3, 2018
Publications
10/11/2018
Product Innovation and Emerging Technology FG Notes October 3, 2018
Publications
10/11/2018
Payment and Acceptance FG Notes October 3, 2018
Publications
10/11/2018
Enterprise Analytics FG Notes October 3, 2018
Publications
09/28/2018
Direct Marketing Coursework - Module 5: Creating a Real World Direct Marketing Plan & Campaign

Develop an integrated campaign using mail and digital for a real world client. Students will present their final campaign and creative ideas to marketing partners who participated in class (clients and faculty).

 

   

Lesson Plan

 

Syllabus

 

    
 

Lectuer: Direct Mail Inside the Envelope

Ikea Video

PebblePost Video

    
 

Real World Tool Kit

Team Formation Guidelines

Worksheet Integrated Springboard Template

    
 

Tools Integrated Springboard Example

Direct Mail and Digital Marketing Plan Template

Team Agreement

    
 

NDA Sample

 

360 Peer Eval

Grading Rubric

    

 

Publications
09/26/2018
Lesson 9

Materials Include: Lecture: Direct Marketing; Lecture: Informed Delivery. Create Once. Connect Everywhere.