11/06/2018
11/06/2018
11/02/2018
Lecture: Direct Mail Math
Learn the mathematical formulas most commonly used in analyzing campaigns.
11/02/2018
Workshop- Creating Personas
Thought provoking questions to gain a deeper understand of your customer.
10/19/2018
Lecture: Direct Marketing| Freedom Graphics (~50 min)
Lecture that identifies 8 principles for successful direct marketing from having a clear objective to evaluating success by life time value.
10/03/2018
10/03/2018
10/03/2018
10/03/2018
10/03/2018
10/03/2018
10/03/2018
10/03/2018
10/03/2018
10/03/2018
09/26/2018
Lesson 10
Materials Include: Lecture: Amplifying Direct Mail
08/28/2018
Southern Area AIM 8_14_18_ Robert Cintron
Presentation given by Robert Cintron, VP, Network Operations, at the Southern Area AIM Meeting on August 14, 2018.
08/01/2018
July Membership Café – How to Recruit, Retain and Reward
A presentation to assist all PCCs with their membership. Learn how you can recruit, retain and reward members.
07/31/2018
07/31/2018
07/19/2018
06/13/2018
05/17/2018
05/04/2018
Clemson University Academic Outreach Video
In 2018 a trial student contest was initiated at Clemson with graphic communication students. The contest was developed as part a creative inquiry course offering, and included three teams of students who developed multi-channel campaigns for real corporate clients. View the video to hear about the contest and what students learned from the experience.
05/03/2018
Bentley University Academic Outreach Video
Coursework has been developed through a relationship with Bentley University to help teach students the skills that enable them to integrate direct mail in an integrated omnichannel marketing campaign. Hear from the professor and students about their experience in the course.
04/02/2018
Nonprofit Marketing Mail with Notes
Nonprofit mail is a cost-effective way for authorized nonprofit organizations to communicate with members, donors and supporters or potential members, donors and supporters. A postcard, letter, flat or even a dimensional mailpiece can provide a central message that demonstrates the fundamental purpose of that organization to drive memberships, sponsorships, as well as donations.
04/02/2018
Nonprofit Marketing Mail
Nonprofit mail is a cost-effective way for authorized nonprofit organizations to communicate with members, donors and supporters or potential members, donors and supporters. A postcard, letter, flat or even a dimensional mailpiece can provide a central message that demonstrates the fundamental purpose of that organization to drive memberships, sponsorships, as well as donations.
03/01/2018
01/31/2018
January Communications Café - Maximize Your Events
A presentation geared to help PCCs promote events strategically and effectively to attract members and prospects to participate in PCC events.
12/05/2017
12/05/2017
11/16/2017
PCC Postal Customer Café - PCCAC Policy Administration
To be in compliance, learn more about PCC social media and email policies.
08/31/2017
08/17/2017
MTAC Update - Tom Hughes and Erv Drewek
This document contains a presentation about the August 17, 2017 Great Lakes Area Meeting.
08/17/2017
PCC Update - Mike McInturf
This document contains a presentation about the August 17, 2017 Great Lakes Area Meeting.
08/17/2017
Enterprise Analytics - Isaac Cronkhite
This document contains a presentation about the August 17, 2017 Great Lakes Area Meeting.
08/17/2017
USPS Update - Joe Corbett
This document contains a presentation about the August 17, 2017 Great Lakes Area Meeting.
08/11/2017
10/18/2016
Folded Self-Mailer (FSM) Presentation
This presentation reviews folded self-mailer DMM standards.
10/03/2016
Full-Service Intelligent Mail Options for Small Business (with notes)
This presentation from a September 2016 PPC Workshop provides an overview, benefits, and steps to getting started with Full-Service Intelligent Mail. Includes presenter's notes.
10/03/2016
Full-Service Intelligent Mail Options for Small Business
This presentation from a September 2016 PPC Workshop provides an overview, benefits, and steps to getting started with Full-Service Intelligent Mail.
09/15/2016
Driver Version of Drop Ship Work Flow (Transportation Company in Spanish)
This document provides information on the Driver Version of Drop Ship Work Flow Transportation Company (in Spanish).
09/15/2016
Driver Version of Drop Ship Work Flow (Transportation Company in English)
This document provides information on the Driver Version of Drop Ship Work Flow Transportation Company (in English).
09/15/2016
Driver Version of Drop Ship Work Flow
This document provides information on the Driver Version of Drop Ship Work Flow.
09/13/2016
PCC Best Practice: Central Ohio PCC Builds Membership Through Sponsor Promo Codes
Like other industry organizations in these tough times, many PCCs are finding it harder and harder to attract members to their events.
08/09/2016
Pre-production Environment Training
View the Pre-production Environment Training webinar here.07/20/2016
Intelligent Mail® Package Barcode Compliance Update
This document provides a general update to IMpb. Topics include overview and current status, IMpb Quality compliance metrics and MTAC Work Group #187 objectives.
04/13/2016
IMpb Deep Dive: Address Quality
This presentation provides a thorough overview of maintaining compliance when using the Intelligent Mail® Package Barcode (IMpb.)
03/25/2016
Mail Flow Diagrams
This document includes information on Mail Flow Diagrams. The content originated from MTAC WG #156: Mail Optimization (MOP).
03/18/2016
Postal Customer Council (PCC) Workshop: Secure Destruction
A Postal Customer Council (PCC) workshop presentation on Secure Destruction, as part of the new sustainable BlueEarth mail service offering.