Publications
09/26/2018
Lesson 14

Materials Include: 360 Peer Evaluation Template; Grading Rubric Example

Publications
09/26/2018
Lesson 11

Materials Include: Lecture: How Brands are Capitalizing on Programmatic DM (PowerPoint); Video: PebblePost

Announcements
09/26/2018
Scheduled System Releases Completed – September 23 (September 23, 1018)
Publications
09/26/2018
Lesson 12

Materials Include: Workshop part 1 - RFM Analytics for Direct Marketing; Workshop part 2 - Raw Data

Presentations
09/26/2018
Lesson 10

Materials Include: Lecture: Amplifying Direct Mail

Tools
09/26/2018
Lesson 8

Materials Include: Workshop- Creating Personas

Publications
09/26/2018
Lesson 7

Materials Include: Resource- Mail Service Provider (MSP) Terminology; Video: Systems at Work (https://www.youtube.com/watch?v=WX16-52bHvg)

Tools
09/26/2018
Lesson 6

Materials Include: Direct Mail and Digital Marketing Plan Template

Tools
09/26/2018
Lesson 5

Materials Include: Workshop: Addressing the Issue, Information Gaps

Publications
09/25/2018
Lesson 3

Materials Include: Lecture: Direct Mail Math; Lecture: Prospecting List Buying and Selling Fundamentals