Presentations
10/03/2018
Stamps Now - Steve Monteith
Presentations
10/03/2018
New Customer Experience Structure - Kelly Sigmon
Presentations
10/03/2018
Operations Update - Dave Williams
Presentations
10/03/2018
USPS Marketing Update - Jakki Krago Strako
Presentations
10/03/2018
Tuesday, October 2 MTAC General Session
Publications
09/28/2018
Direct Marketing Coursework - Module 5: Creating a Real World Direct Marketing Plan & Campaign

Develop an integrated campaign using mail and digital for a real world client. Students will present their final campaign and creative ideas to marketing partners who participated in class (clients and faculty).

 

   

Lesson Plan

 

Syllabus

 

    
 

Lectuer: Direct Mail Inside the Envelope

Ikea Video

PebblePost Video

    
 

Real World Tool Kit

Team Formation Guidelines

Worksheet Integrated Springboard Template

    
 

Tools Integrated Springboard Example

Direct Mail and Digital Marketing Plan Template

Team Agreement

    
 

NDA Sample

 

360 Peer Eval

Grading Rubric

    

 

Tools
09/27/2018
Real World Project Tool Kit
User Guides
09/27/2018
Lesson Plan

Teaching instructions divided into 5 modules. Includes resources, assignments, and learning objectives.

Publications
09/26/2018
Lesson 9

Materials Include: Lecture: Direct Marketing; Lecture: Informed Delivery. Create Once. Connect Everywhere.

Publications
09/26/2018
Lesson 4

Materials include: Lecture: Direct Mail Inside the Envelope; Video: Ikea (1:20); Video: PebblePost; Worksheet: Integrated Springboard Template; Tools: Integrated Springboard Example