Publications
01/30/2019
Publications
01/30/2019
Publications
01/30/2019
Publications
01/30/2019
Publications
01/29/2019
Publications
01/29/2019
Publications
01/29/2019
Publications
01/29/2019
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01/29/2019
Publications
01/27/2019
Publications
12/17/2018
Publications
11/02/2018
Workshop part 1 - RFM Analytics for Direct Marketing

Learn a way to create RFM analysis using excel features such as LOOKUP and Pivot tables. This presentation is accompanied by Workshop 2- Raw Data

Publications
11/02/2018
Workshop- Creating Personas

Thought provoking questions to gain a deeper understand of your customer.

Publications
10/31/2018
PCC Cafe Publication 286 Questions and Answers

Answers to questions asked during the Café.

Publications
09/28/2018
Direct Marketing Coursework - Module 5: Creating a Real World Direct Marketing Plan & Campaign

Develop an integrated campaign using mail and digital for a real world client. Students will present their final campaign and creative ideas to marketing partners who participated in class (clients and faculty).

 

   

Lesson Plan

 

Syllabus

 

   
 

Lectuer: Direct Mail Inside the Envelope

Ikea Video

PebblePost Video

   
 

Real World Tool Kit

Team Formation Guidelines

Worksheet Integrated Springboard Template

   
 

Tools Integrated Springboard Example

Direct Mail and Digital Marketing Plan Template

Team Agreement

   
 

NDA Sample

 

360 Peer Eval

Grading Rubric

   

 

Publications
09/26/2018
Lesson 9

Materials Include: Lecture: Direct Marketing; Lecture: Informed Delivery. Create Once. Connect Everywhere.

Publications
09/26/2018
Lesson 4

Materials include: Lecture: Direct Mail Inside the Envelope; Video: Ikea (1:20); Video: PebblePost; Worksheet: Integrated Springboard Template; Tools: Integrated Springboard Example

Publications
09/26/2018
Lesson 14

Materials Include: 360 Peer Evaluation Template; Grading Rubric Example

Publications
09/26/2018
Lesson 11

Materials Include: Lecture: How Brands are Capitalizing on Programmatic DM (PowerPoint); Video: PebblePost

Publications
09/26/2018
Lesson 12

Materials Include: Workshop part 1 - RFM Analytics for Direct Marketing; Workshop part 2 - Raw Data

Publications
09/26/2018
Lesson 7

Materials Include: Resource- Mail Service Provider (MSP) Terminology; Video: Systems at Work (https://www.youtube.com/watch?v=WX16-52bHvg)

Publications
09/25/2018
Lesson 3

Materials Include: Lecture: Direct Mail Math; Lecture: Prospecting List Buying and Selling Fundamentals

Publications
09/25/2018
Lesson 2

Materials include: Lecture: USPS, Advertising Market Overview & DM Role; Resource: Library Research Guide for Secondary Market Research


 

 
Publications
09/25/2018
Lesson 1

Materials include: Team Formation Guidelines; Team Agreement; NDA Sample Template

Publications
09/04/2018
Publications
08/03/2018
Publications
05/03/2018
Direct Marketing: Creating Integrated Campaigns with Mail (Brochure)

Direct Marketing: Creating Integrated Campaigns with Mail (Brochure) Including:

  • Course Modules

  • Testimonials

  • Course Details

Publications
02/23/2018
Publications
01/31/2018
January Communications Café - Marketing Calendar

A tool PCCs can use for planning and marketing their events for an entire year.

Publications
01/31/2018
Mailers' Technical Advisory Committee (MTAC) Charter

Mailers' Technical Advisory Committee (MTAC) Charter provides guidance on MTAC practices and bringing MTAC groups together for mutual gain in accomplishing the MTAC mission.

Publications
11/14/2017
Executive Board Member Recommitment Letter

This is a template that can be used for your Executive Board Members for their commitment to the PCC.

Publications
09/18/2017
ACS™ Product Information Guide: Publication 8

A complete overview of Address Change Services: eligibility, benefits, implementation, and technical specifications.

Publications
06/05/2017
PCC Executive Board Member Commitment Letter

The purpose of this letter is to share with you the commitment that each Executive Board member makes toward the organization, and what your contribution and expectations would be as an Industry Executive Board member.

Publications
05/16/2017
Policy Administration Starter Kit

The purpose of the starter kit is to simply make sure that all PCCs are focusing on the same mission and have a consistent message and value across the country.  

Publications
03/31/2017
Postal Addressing Standards for Puerto Rico and US Virgin Island (Spanish)

Postal Addressing Standards for Puerto Rico and US Virgin Island (Spanish).

Publications
03/31/2017
Postal Addressing Standards for Puerto Rico and US Virgin Island (English)

Postal Addressing Standards for Puerto Rico and US Virgin Island (English).

Publications
02/28/2017
Publication 600 - Share Mail

The purpose of this publication is to describe the use of Share Mail (previously referred to as Alternate Postage) on First-Class Mail single-piece letters or postcards bearing an Intelligent Mail barcode (IMb).

Publications
09/01/2015
Postal Customer Council (PCC) Insider

PCC newsletter, including updates on membership, education, communication, and policy.

User Guides
02/23/2015
Test Procedures for Automatable Polywrap Film

This document provides updated information for USPS-T-3204 - Test Procedures for Automatable Polywrap Film sections referenced in the Domestic Mail Manual (DMM) for the U.S. Postal Service (USPS). Requirements identified in the DMM 201.4.5.  Polywrap Specifications refer to specific sections for test methods in USPS-T-3204 – Test Procedures for Automatable Polywrap Film.

Publications
01/25/2015
Intelligent Mail® Package Barcode (IMpb) Options for Federal Agencies

As of January 25, 2015, the Intelligent Mail® Package Barcode (IMpb) is required for Certified Mail®, Registered Mail®, Priority Mail® and all packages.

Publications
10/01/2013
Publication 804: Drop Shipment Procedures for Destination Entry

This publication provides information on Drop Shipment Procedures for Destination Entry.

Publications
07/28/2013
Appendix D: Glossary of ACS™ Acronyms and Terminology

This document contains a glossary of ACS™ terms.

Publications
07/28/2013
Appendix B: ACS™ Frequently Asked Questions

This document provides frequently asked questions (FAQs) and answers about the Intelligent Mail® Barcode, Traditional ACS™, OneCode ACS™, Full Service ACS™, Single Source ACS™, and the Intelligent Mail® Package Barcode (IMpb).

Publications