Direct Marketing Coursework - Module 5: Creating a Real World Direct Marketing Plan & Campaign

Develop an integrated campaign using mail and digital for a real world client. Students will present their final campaign and creative ideas to marketing partners who participated in class (clients and faculty).

 

   

Lesson Plan

 

Syllabus

 

   
 

Lectuer: Direct Mail Inside the Envelope

Ikea Video

PebblePost Video

   
 

Real World Tool Kit

Team Formation Guidelines

Worksheet Integrated Springboard Template

   
 

Tools Integrated Springboard Example

Direct Mail and Digital Marketing Plan Template

Team Agreement

   
 

NDA Sample

 

360 Peer Eval

Grading Rubric

   

 

September 28, 2018
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