Direct Marketing Coursework - Module 4: Connecting Digital with Direct

Build on students' knowledge and experience with digital tools and technologies that connect the paper-based world with online and digital experiences.

 

Additional Content:

Ignite the Spark: Awareness & Desire is a video that shows the early stages of the customer journey, we identify a problem that our consumer needs to solve. By engaging prospects in a relevant way, we can motivate them to act. See how we ignite the spark for this customer, both digitally and physically.

Hot Pursuit: Seek More & Evaluate is a video shows the customer moves from being solution-focused to product-focused, seeking compelling information to inform her decision. See how mail backed by data intelligence drives action during moments that matter across the customer journey.

A New Day: Transaction & Retention is a video shows the customer is ready to purchase—but she’s looking for something to tip the scales. Learn how delivering the right incentive at the right time on this customer journey motivates her to buy.

Light at the End of the Tunnel: Loyalty & Recommendation is a video shows a positive shipping experience and personal touch are vital to growing loyalty on this customer’s journey. See how a blend of physical and digital mail sheds light on an enriching experience—taking her from consumer to advocate.