July 2020 MTAC Open Session Marketing Update

Presented by Jakki Krage Strako, Chief Customer Marketing Officer & Executive Vice President

July 2020 MTAC Open Session Election Mail Overview

Presented by Bob Rosser, MTAC Industry Vice Chair & Justin Glass, Director, Election Mail 2020

July 2020 MTAC Open Session Census Overview

Presented by Deirdre Dalpiaz Bishop, Chief Geography Division & Gregory F. Hanks, Jr., Deputy Chief Geography Division

Value of First Class Mail - July 16 2020 (Slides)

Small Business Opportunities- Program Overviews - July 15 2020 (Slides)

DEIC Gallery of Student Mailpieces

A collection of student-designed and constructed direct mail pieces in response to live-client challenges from previous Innovation Challenges.

Using The DEIC Integrated Marketing Canvas

This presentation walks students through using the Integrated Marketing Canvas, designed to guide student participants through the integrated campaign design process.

USPS Integrated Direct Marketing Presentation

Introductory presentation to introduce student participants to key concepts and resources for use during the Innovation Challenge.

DEIC Sample Live-Client Presentation (Cincinnati Bell)

Example: This presentation demonstrates a well-constructed live-client challenge, originally presented by Cincinnati Bell for the 2019 Direct Effect Innovation Challenge in Cincinnati, Ohio.

State of the Business - An Industry Perspective - July 8, 2020 (Zoom)