Contact Lists
03/11/2019
Capital Metro Area AIM Leadership
Contact Lists
03/11/2019
Cap Metro AIM Leadership
Presentations
03/09/2019
Direct Marketing Coursework - Module 1: Market Research and Customer Insights

Build on marketing students' basic research skills by applying it to a real world project. Specifically, prepare a report and class presentation using library databases, media, and internet-based information.

 

Syllabus

Lesson Plan

Resource Library

 

List Prospecting

Workshop Creating Personas

Workshop Addressing Gaps

 

 
Neuroscience      

Additional Resources:

Formulas for Lecture: Prospecting List Buying and Selling Fundamentals

Video: Perceived Ownership & Touch (3:24)

Video: The Making of a BMW M Print (3:02)

Video: How the Medium Shapes the Message (4:59)

 

 

Publications
03/06/2019
Product Innovation and Emerging Technology Focus Group Notes
Presentations
03/02/2019
Lecture: Prospecting List Buying and Selling Fundamentals

PowerPoint presentation provided by USPS that discusses how to get the names and addresses of individuals you want to mail with a walk through example of a campaign from concept to analysis.

Tools
03/01/2019
Supporting Math for Lecture Prospecting List Buying and Selling Fundamentals
Data Files
02/28/2019
Facility File

This document is an excel spreadsheet that contains facility contact information and important updates.

Announcements
02/25/2019
Northeast Area, Post Office Operations Suspended, Albany District (Mount Vision, NY)
Presentations
02/11/2019
Lecture: Neuroscience of Direct Mail
Presentations
02/07/2019
Address Quality Management for PCC Leadership Slides - February 7, 2020