Contact Lists
03/11/2019
03/11/2019
Contact Lists
03/11/2019
03/11/2019
Contact Lists
03/11/2019
03/11/2019
Contact Lists
03/11/2019
03/11/2019
Presentations
03/09/2019
03/09/2019
Direct Marketing Coursework - Module 1: Market Research and Customer Insights
Build on marketing students' basic research skills by applying it to a real world project. Specifically, prepare a report and class presentation using library databases, media, and internet-based information.
|
|
||
![]() |
Additional Resources:
Formulas for Lecture: Prospecting List Buying and Selling Fundamentals
Video: Perceived Ownership & Touch (3:24)
Video: The Making of a BMW M Print (3:02)
Video: How the Medium Shapes the Message (4:59)
Publications
03/06/2019
03/06/2019
Presentations
03/02/2019
03/02/2019
Lecture: Prospecting List Buying and Selling Fundamentals
PowerPoint presentation provided by USPS that discusses how to get the names and addresses of individuals you want to mail with a walk through example of a campaign from concept to analysis.
Data Files
02/28/2019
02/28/2019
Facility File
This document is an excel spreadsheet that contains facility contact information and important updates.
Announcements
02/25/2019
02/25/2019