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DEIC Integrated Marketing Canvas
Visual tool designed to guide student participants through the integrated campaign design process.
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USPS Integrated Direct Marketing Presentation
Introductory presentation to introduce student participants to key concepts and resources for use during the Innovation Challenge.
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DEIC Condensed Event Schedule
This document shows a condensed view of the day-long Innovation Challenge to provide to students, judges, and others.
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DEIC Annotated Event Timeline
This provides a detailed sample timeline for an online Innovation Challenge event.
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DEIC Live-Client Presentation Template
Presentation template that may be provided to live clients to help them structure their business challenge for students.
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DEIC Sample Live-Client Presentation (Cincinnati Bell)
Example: This presentation demonstrates a well-constructed live-client challenge, originally presented by Cincinnati Bell for the 2019 Direct Effect Innovation Challenge in Cincinnati, Ohio.
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DEIC Participant Information Spreadsheet
Use this template for tracking key student participant information for Innovation Challenge events.
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DEIC Event Invitation Template
Use this template to customize invitations to students, judges, clients, and others to an Innovation Challenge event.
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Direct Effect® Innovation Challenge Overview
This one-pager provides a summary describing the Direct Effect Innovation Challenge format.
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Direct Effect® Infographic
Infographic of the role of Direct Mail in integrated marketing.