Workshop part 1 - RFM Analytics for Direct Marketing

Learn a way to create RFM analysis using excel features such as LOOKUP and Pivot tables. This presentation is accompanied by Workshop 2- Raw Data

Workshop- Creating Personas

Thought provoking questions to gain a deeper understand of your customer.

PCC Cafe Publication 286 Questions and Answers

Answers to questions asked during the Café.

Direct Marketing Coursework - Module 5: Creating a Real World Direct Marketing Plan & Campaign

Develop an integrated campaign using mail and digital for a real world client. Students will present their final campaign and creative ideas to marketing partners who participated in class (clients and faculty).

Lesson 9

Materials Include: Lecture: Direct Marketing; Lecture: Informed Delivery. Create Once. Connect Everywhere.

Lesson 4

Materials include: Lecture: Direct Mail Inside the Envelope; Video: Ikea (1:20); Video: PebblePost; Worksheet: Integrated Springboard Template; Tools: Integrated Springboard Example

Lesson 14

Materials Include: 360 Peer Evaluation Template; Grading Rubric Example

Lesson 11

Materials Include: Lecture: How Brands are Capitalizing on Programmatic DM (PowerPoint); Video: PebblePost

Lesson 12

Materials Include: Workshop part 1 - RFM Analytics for Direct Marketing; Workshop part 2 - Raw Data

Lesson 7

Materials Include: Resource- Mail Service Provider (MSP) Terminology; Video: Systems at Work (https://www.youtube.com/watch?v=WX16-52bHvg)

Lesson 3

Materials Include: Lecture: Direct Mail Math; Lecture: Prospecting List Buying and Selling Fundamentals

Lesson 2

Materials include: Lecture: USPS, Advertising Market Overview & DM Role; Resource: Library Research Guide for Secondary Market Research

Lesson 1

Materials include: Team Formation Guidelines; Team Agreement; NDA Sample Template

Mail Design Professional

Policy Administration Questions and Answers

PCC Academic Outreach Handout

Direct Marketing: Creating Integrated Campaigns with Mail (Brochure)

Direct Marketing: Creating Integrated Campaigns with Mail (Brochure) Including:

• Course Modules

• Testimonials

• Course Details

Executive Mail Center Manager

January Communications Café - Marketing Calendar

A tool PCCs can use for planning and marketing their events for an entire year.

Mailers' Technical Advisory Committee (MTAC) Charter

Mailers' Technical Advisory Committee (MTAC) Charter provides guidance on MTAC practices and bringing MTAC groups together for mutual gain in accomplishing the MTAC mission.

Executive Board Member Recommitment Letter

This is a template that can be used for your Executive Board Members for their commitment to the PCC.

ACS™ Product Information Guide: Publication 8

A complete overview of Address Change Services: eligibility, benefits, implementation, and technical specifications.

PCC Executive Board Member Commitment Letter

The purpose of this letter is to share with you the commitment that each Executive Board member makes toward the organization, and what your contribution and expectations would be as an Industry Executive Board member.

Policy Administration Starter Kit

The purpose of the starter kit is to simply make sure that all PCCs are focusing on the same mission and have a consistent message and value across the country.  

Postal Addressing Standards for Puerto Rico and US Virgin Island (Spanish)

Postal Addressing Standards for Puerto Rico and US Virgin Island (Spanish).