Direct Marketing Coursework - Module 4: Connecting Digital with Direct

Build on students' knowledge and experience with digital tools and technologies that connect the paper-based world with online and digital experiences.

Additional Content:

Ignite the Spark: Awareness & Desire is a video that shows the early stages of the customer journey, we identify a problem that our consumer needs to solve. By engaging prospects in a relevant way, we can motivate them to act. See how we ignite the spark for this customer, both digitally and physically.

Hot Pursuit: Seek More & Evaluate is a video shows the customer moves from being solution-focused to product-focused, seeking compelling information to inform her decision. See how mail backed by data intelligence drives action during moments that matter across the customer journey.

A New Day: Transaction & Retention is a video shows the customer is ready to purchase—but she’s looking for something to tip the scales. Learn how delivering the right incentive at the right time on this customer journey motivates her to buy.

Light at the End of the Tunnel: Loyalty & Recommendation is a video shows a positive shipping experience and personal touch are vital to growing loyalty on this customer’s journey. See how a blend of physical and digital mail sheds light on an enriching experience—taking her from consumer to advocate.

Product Innovation and Emerging Technology Focus Group Notes

Northeast FL PCC Save the Date PCC Day

West Michigan PCC Golf Program

NE Florida PCC-Golf Tournament Flyer

DMPCC Symposium Flyer

HOIPCC Live Portrait

Greater Boston Newsletter Issue 18

NE Florida Annual Sponsor Flyer

Northeast Florida PCC Membership & Sponsor Mailer

Baltimore Fathead Calendar

Baltimore Membership Brochure

USPS Sales and PCC Partnership Works

PCC National Recognition Awards Program Slides

Greater Baltimore PCC Sales Initiative Test

New USER GROUP Issue Statement Template

Direct Mail and Digital Marketing Plan Template

Workshop part 1 - RFM Analytics for Direct Marketing

Learn a way to create RFM analysis using excel features such as LOOKUP and Pivot tables. This presentation is accompanied by Workshop 2- Raw Data

Workshop- Creating Personas

Thought provoking questions to gain a deeper understand of your customer.

PCC Cafe Publication 286 Questions and Answers

Answers to questions asked during the Café.

Direct Marketing Coursework - Module 5: Creating a Real World Direct Marketing Plan & Campaign

Develop an integrated campaign using mail and digital for a real world client. Students will present their final campaign and creative ideas to marketing partners who participated in class (clients and faculty).

Lesson 9

Materials Include: Lecture: Direct Marketing; Lecture: Informed Delivery. Create Once. Connect Everywhere.

Lesson 4

Materials include: Lecture: Direct Mail Inside the Envelope; Video: Ikea (1:20); Video: PebblePost; Worksheet: Integrated Springboard Template; Tools: Integrated Springboard Example

Lesson 14

Materials Include: 360 Peer Evaluation Template; Grading Rubric Example

Lesson 11

Materials Include: Lecture: How Brands are Capitalizing on Programmatic DM (PowerPoint); Video: PebblePost