08/01/2019
06/19/2019
06/19/2019
04/02/2019
03/20/2019
Direct Marketing Coursework - Module 3: Direct Mail Analytics
Understand the data needed to accurately measure the success of a marketing campaign, and apply these skills to a real world project.
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Additional Resources: Formulas for Lecture: Prospecting List Buying and Selling Fundamentals |
03/02/2019
Lecture: Prospecting List Buying and Selling Fundamentals
PowerPoint presentation provided by USPS that discusses how to get the names and addresses of individuals you want to mail with a walk through example of a campaign from concept to analysis.
02/11/2019
02/07/2019
02/06/2019
Threshold Report
The 2019 Earned Value Promotion has a 95% Threshold for companies who participated in the 2017 Earned Value Promotion. This document provides information on how you can view your threshold, as well as, how to read the Threshold Report.
This document is only for 2017 Earned Value Participants.
02/06/2019
01/25/2019
01/25/2019
01/01/2019
01/01/2019
01/01/2019
01/01/2019
UAA Mail Process Flow Workshop-in-a-Box Speaker Notes
This workshop will take a deep dive into how undeliverable as addressed (UAA) mail moves through the US Postal Service’s mail processing system.
01/01/2019
UAA Mail Process Flow Workshop-in-a-Box
This workshop will take a deep dive into how undeliverable as addressed (UAA) mail moves through the US Postal Service’s mail processing system.
01/01/2019
Postal Customer Council (PCC) Workshop: Lithium Batteries and Hazardous Materials
The United States Postal Service works closely with federal and international agencies to keep the mail safe for its customers, its employees, and the modes by which it will be transported. Get tips here that will help keep the mail safe.
12/17/2018
12/11/2018
October Policy Cafe - Publication 286
A presentation to assist all PCCs with policy.
12/06/2018
11/19/2018
11/16/2018
11/16/2018
11/15/2018
11/15/2018
11/15/2018
Video: Ikea (1:20)
Please note that it may take a moment for the play button to appear on the bottom of this page.
11/06/2018
11/06/2018
11/02/2018
Lecture: Direct Mail Math
Learn the mathematical formulas most commonly used in analyzing campaigns.
11/02/2018
Workshop- Creating Personas
Thought provoking questions to gain a deeper understand of your customer.
10/19/2018
Lecture: Direct Marketing| Freedom Graphics (~50 min)
Lecture that identifies 8 principles for successful direct marketing from having a clear objective to evaluating success by life time value.
10/03/2018
10/03/2018
10/03/2018
10/03/2018
10/03/2018
10/03/2018
10/03/2018
10/03/2018
10/03/2018
10/03/2018
09/26/2018
Lesson 10
Materials Include: Lecture: Amplifying Direct Mail
08/28/2018
Southern Area AIM 8_14_18_ Robert Cintron
Presentation given by Robert Cintron, VP, Network Operations, at the Southern Area AIM Meeting on August 14, 2018.
08/01/2018
July Membership Café – How to Recruit, Retain and Reward
A presentation to assist all PCCs with their membership. Learn how you can recruit, retain and reward members.
07/31/2018
07/31/2018
07/19/2018
06/13/2018
05/17/2018