Direct Marketing Coursework - Module 3: Direct Mail Analytics

Understand the data needed to accurately measure the success of a marketing campaign, and apply these skills to a real world project.

Additional Resources: Formulas for Lecture: Prospecting List Buying and Selling Fundamentals

Lecture: Prospecting List Buying and Selling Fundamentals

PowerPoint presentation provided by USPS that discusses how to get the names and addresses of individuals you want to mail with a walk through example of a campaign from concept to analysis.

Lecture: Neuroscience of Direct Mail

Address Quality Management for PCC Leadership Slides - February 7, 2020

Threshold Report

The 2019 Earned Value Promotion has a 95% Threshold for companies who participated in the 2017 Earned Value Promotion. This document provides information on how you can view your threshold, as well as, how to read the Threshold Report.

This document is only for 2017 Earned Value Participants.

Enterprise Payment System (EPS) – PPT

Business Customer Gateway Updates Slides

Lecture: USPS, Advertising Market Overview & DM Role

Lithium Batteries and Hazardous Materials in the Mail Notes

Lithium Batteries and Hazardous Materials in the Mail

Basic Design Elements Letters and Cards

UAA Mail Process Flow Workshop-in-a-Box Speaker Notes

This workshop will take a deep dive into how undeliverable as addressed (UAA) mail moves through the US Postal Service’s mail processing system.

UAA Mail Process Flow Workshop-in-a-Box

This workshop will take a deep dive into how undeliverable as addressed (UAA) mail moves through the US Postal Service’s mail processing system.

Postal Customer Council (PCC) Workshop: Lithium Batteries and Hazardous Materials

The United States Postal Service works closely with federal and international agencies to keep the mail safe for its customers, its employees, and the modes by which it will be transported. Get tips here that will help keep the mail safe.

New TASK TEAM Issue Statement Template

October Policy Cafe - Publication 286

A presentation to assist all PCCs with policy.

Customs Declaration for PS-3700 InternationalStatements

Lecture: Direct Mail Inside the Envelope

Lecture: How Brands are Capitalizing on Programmatic DM

Lecture: Amplifying Direct Mail

Lecture: Informed Delivery. Create Once. Connect Everywhere.

Video: PebblePost (1:33)

Video: Ikea (1:20)

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2.0 PCC Boot Camp - Membership

2.0 PCC Boot Camp - Marketing