09/27/2018
Lesson Plan
Teaching instructions divided into 5 modules. Includes resources, assignments, and learning objectives.
09/26/2018
Lesson 9
Materials Include: Lecture: Direct Marketing; Lecture: Informed Delivery. Create Once. Connect Everywhere.
09/26/2018
Lesson 4
Materials include: Lecture: Direct Mail Inside the Envelope; Video: Ikea (1:20); Video: PebblePost; Worksheet: Integrated Springboard Template; Tools: Integrated Springboard Example
09/26/2018
Lesson 14
Materials Include: 360 Peer Evaluation Template; Grading Rubric Example
09/26/2018
Lesson 11
Materials Include: Lecture: How Brands are Capitalizing on Programmatic DM (PowerPoint); Video: PebblePost
09/26/2018
09/26/2018
Lesson 12
Materials Include: Workshop part 1 - RFM Analytics for Direct Marketing; Workshop part 2 - Raw Data
09/26/2018
Lesson 10
Materials Include: Lecture: Amplifying Direct Mail
09/26/2018
Lesson 8
Materials Include: Workshop- Creating Personas
09/26/2018
Lesson 7
Materials Include: Resource- Mail Service Provider (MSP) Terminology; Video: Systems at Work (https://www.youtube.com/watch?v=WX16-52bHvg)
09/26/2018
Lesson 6
Materials Include: Direct Mail and Digital Marketing Plan Template
09/26/2018
Lesson 5
Materials Include: Workshop: Addressing the Issue, Information Gaps
09/25/2018
Lesson 3
Materials Include: Lecture: Direct Mail Math; Lecture: Prospecting List Buying and Selling Fundamentals
09/25/2018
Lesson 2
Materials include: Lecture: USPS, Advertising Market Overview & DM Role; Resource: Library Research Guide for Secondary Market Research
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09/25/2018
Lesson 1
Materials include: Team Formation Guidelines; Team Agreement; NDA Sample Template
09/25/2018
09/25/2018
09/25/2018
09/25/2018
09/25/2018
09/25/2018
09/25/2018
09/25/2018
09/24/2018
09/23/2018
09/21/2018
09/20/2018
09/20/2018
09/19/2018
09/19/2018
09/19/2018
09/19/2018
09/19/2018
09/19/2018
09/18/2018
09/14/2018
Periodicals Accuracy, Grading, and Evaluation (PAGE) Technical Guide
This guide provides technical information for the PAGE program, which evaluates publication and print planning (ppp) software to determine its accuracy in calculating the percentage of advertising according to DMM® standards.
09/04/2018
09/04/2018
09/02/2018
08/28/2018
Southern Area AIM 8_14_18_ Robert Cintron
Presentation given by Robert Cintron, VP, Network Operations, at the Southern Area AIM Meeting on August 14, 2018.
08/28/2018
PS Form 5118: County Project Web Access Request Form
This form will be used to create a Web-based account with Addressing and Geospatial Technology (AGT) which will be utilized to send/receive (upload/download) files for County Project to/from the EPF website.
08/24/2018
08/22/2018
Mailers' Technical Advisory Committee (MTAC) Work Group Guidelines (8-22-18)
This document contains updated MTAC Work Group guidelines.
08/22/2018
Mailers' Technical Advisory Committee (MTAC) Work Group Guidelines
This document provides guidelines for MTAC Work Group formation and operation.
08/21/2018
08/17/2018
08/15/2018
08/03/2018
08/01/2018
July Membership Café – How to Recruit, Retain and Reward
A presentation to assist all PCCs with their membership. Learn how you can recruit, retain and reward members.
07/31/2018