04/12/2019
Direct Marketing Coursework - Module 4: Connecting Digital with Direct
Build on students' knowledge and experience with digital tools and technologies that connect the paper-based world with online and digital experiences.
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Additional Content:
Ignite the Spark: Awareness & Desire is a video that shows the early stages of the customer journey, we identify a problem that our consumer needs to solve. By engaging prospects in a relevant way, we can motivate them to act. See how we ignite the spark for this customer, both digitally and physically.
Hot Pursuit: Seek More & Evaluate is a video shows the customer moves from being solution-focused to product-focused, seeking compelling information to inform her decision. See how mail backed by data intelligence drives action during moments that matter across the customer journey.
A New Day: Transaction & Retention is a video shows the customer is ready to purchase—but she’s looking for something to tip the scales. Learn how delivering the right incentive at the right time on this customer journey motivates her to buy.
Light at the End of the Tunnel: Loyalty & Recommendation is a video shows a positive shipping experience and personal touch are vital to growing loyalty on this customer’s journey. See how a blend of physical and digital mail sheds light on an enriching experience—taking her from consumer to advocate.
04/08/2019
04/08/2019
04/04/2019
04/03/2019
Informed Visibility® Mail Tracking & Reporting (IV®-MTR) Routing Code Visibility Request
This form allows the IV Solutions Center® to provide visibility of mail tracking data within the IV-MTR web application for specific Routing Codes (Zip Codes) based on a company’s business need.
04/03/2019
04/02/2019
03/29/2019
Informed Visibility® Mail Tracking & Reporting (IV®-MTR) WSDL and XSD Files
This ZIP file contains the Web Services Description Language (WSDL) and XML Schema Definition (XSD) files necessary to use MailXML™ to receive mail tracking data from IV-MTR.
03/20/2019
Direct Marketing Coursework - Module 3: Direct Mail Analytics
Understand the data needed to accurately measure the success of a marketing campaign, and apply these skills to a real world project.
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Additional Resources: Formulas for Lecture: Prospecting List Buying and Selling Fundamentals |
03/13/2019
03/11/2019
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03/11/2019
03/06/2019
03/02/2019
Lecture: Prospecting List Buying and Selling Fundamentals
PowerPoint presentation provided by USPS that discusses how to get the names and addresses of individuals you want to mail with a walk through example of a campaign from concept to analysis.
02/28/2019
Facility File
This document is an excel spreadsheet that contains facility contact information and important updates.
02/25/2019
02/11/2019
02/07/2019
02/07/2019
02/06/2019
Threshold Report
The 2019 Earned Value Promotion has a 95% Threshold for companies who participated in the 2017 Earned Value Promotion. This document provides information on how you can view your threshold, as well as, how to read the Threshold Report.
This document is only for 2017 Earned Value Participants.
02/06/2019
02/04/2019
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01/30/2019
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01/29/2019
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01/29/2019
01/27/2019
01/25/2019
01/25/2019
01/23/2019
Manifest Analysis Certification (MAC™) T-001 MAC Cycle T Advisory
This document provides information on the BMAC Cycle T Certification.
01/08/2019
01/08/2019
01/02/2019
Incentive Enrollment User Guide
This user guide is to walk the customer through the enrollment process for incentive services in the pre-production environment. For the version of this guide specific to MSPs, please go to: https://postalpro.usps.com/promotions/msp_user_guide