Lesson 9

Materials Include: Lecture: Direct Marketing; Lecture: Informed Delivery. Create Once. Connect Everywhere.

Lesson 4

Materials include: Lecture: Direct Mail Inside the Envelope; Video: Ikea (1:20); Video: PebblePost; Worksheet: Integrated Springboard Template; Tools: Integrated Springboard Example

Lesson 14

Materials Include: 360 Peer Evaluation Template; Grading Rubric Example

Lesson 11

Materials Include: Lecture: How Brands are Capitalizing on Programmatic DM (PowerPoint); Video: PebblePost

Scheduled System Releases Completed – September 23 (September 23, 1018)

Lesson 12

Materials Include: Workshop part 1 - RFM Analytics for Direct Marketing; Workshop part 2 - Raw Data

Lesson 10

Materials Include: Lecture: Amplifying Direct Mail

Lesson 8

Materials Include: Workshop- Creating Personas

Lesson 7

Materials Include: Resource- Mail Service Provider (MSP) Terminology; Video: Systems at Work (https://www.youtube.com/watch?v=WX16-52bHvg)

Lesson 6

Materials Include: Direct Mail and Digital Marketing Plan Template