2.0 PCC Boot Camp - Marketing

Workshop part 2 - Raw Data

Excel workbook that accompanies "Workshop part 1- RFM Analytics for Direct Marketing". The spreadsheet contains fictitious customer data to create RFM analysis.

Workshop part 2 - Raw Data

Excel workbook that accompanies "Workshop part 1- RFM Analytics for Direct Marketing". The spreadsheet contains fictitious customer data to create RFM analysis.

Workshop part 1 - RFM Analytics for Direct Marketing

Learn a way to create RFM analysis using excel features such as LOOKUP and Pivot tables. This presentation is accompanied by Workshop 2- Raw Data

Lecture: Direct Mail Math

Learn the mathematical formulas most commonly used in analyzing campaigns.

Workshop- Creating Personas

Thought provoking questions to gain a deeper understand of your customer.

Workshop: Addressing the Issue, Information Gaps

Learn the key questions needed to be answered in order to create a marketing strategy.

Workshop: Addressing the Issue, Information Gaps

PowerPoint provided by Bentley University that ask key questions needed to be answered to create a marketing strategy.

County Project SOP

USPS (AGT) is working with local county and municipal addressing authorities to improve address quality in both our databases by resolving addresses that differ and reviewing congressional and county code differences.

PCC Cafe Publication 286 Questions and Answers

Answers to questions asked during the Café.