11/02/2018
Lecture: Direct Mail Math
Learn the mathematical formulas most commonly used in analyzing campaigns.
11/02/2018
Workshop- Creating Personas
Thought provoking questions to gain a deeper understand of your customer.
11/02/2018
Workshop: Addressing the Issue, Information Gaps
Learn the key questions needed to be answered in order to create a marketing strategy.
11/02/2018
Workshop: Addressing the Issue, Information Gaps
PowerPoint provided by Bentley University that ask key questions needed to be answered to create a marketing strategy.
11/01/2018
County Project SOP
USPS (AGT) is working with local county and municipal addressing authorities to improve address quality in both our databases by resolving addresses that differ and reviewing congressional and county code differences.
10/31/2018
PCC Cafe Publication 286 Questions and Answers
Answers to questions asked during the Café.
10/30/2018
10/27/2018
Resource- Mail Service Provider (MSP) Terminology
Vocabulary provided by the Office of the Inspection General. Familiarize yourself with the terms and definitions offended used with mail service providers.
10/19/2018
Lecture: Direct Marketing| Freedom Graphics (~50 min)
Lecture that identifies 8 principles for successful direct marketing from having a clear objective to evaluating success by life time value.
10/10/2018
Mail.XML Validations R48
Validations for mail.XML pertaining to R48 of PostalOne!.