Data Files
11/06/2018
Workshop part 2 - Raw Data

Excel workbook that accompanies "Workshop part 1- RFM Analytics for Direct Marketing". The spreadsheet contains fictitious customer data to create RFM analysis.

Publications
11/02/2018
Workshop part 1 - RFM Analytics for Direct Marketing

Learn a way to create RFM analysis using excel features such as LOOKUP and Pivot tables. This presentation is accompanied by Workshop 2- Raw Data

Presentations
11/02/2018
Lecture: Direct Mail Math

Learn the mathematical formulas most commonly used in analyzing campaigns.

Publications
11/02/2018
Workshop- Creating Personas

Thought provoking questions to gain a deeper understand of your customer.

User Guides
11/02/2018
Workshop: Addressing the Issue, Information Gaps

Learn the key questions needed to be answered in order to create a marketing strategy.