10/31/2018
PCC Cafe Publication 286 Questions and Answers
Answers to questions asked during the Café.
10/30/2018
10/27/2018
Resource- Mail Service Provider (MSP) Terminology
Vocabulary provided by the Office of the Inspection General. Familiarize yourself with the terms and definitions offended used with mail service providers.
10/19/2018
Lecture: Direct Marketing| Freedom Graphics (~50 min)
Lecture that identifies 8 principles for successful direct marketing from having a clear objective to evaluating success by life time value.
10/10/2018
Mail.XML Validations R48
Validations for mail.XML pertaining to R48 of PostalOne!.
10/10/2018
Mail.dat Validations R48
Validations for mail.dat pertaining to R48 of PostalOne!.
10/09/2018
10/04/2018
10/03/2018
10/03/2018
10/03/2018
10/03/2018
10/03/2018
10/03/2018
10/03/2018
10/03/2018
10/03/2018
10/03/2018
09/28/2018
Direct Marketing Coursework - Module 5: Creating a Real World Direct Marketing Plan & Campaign
Develop an integrated campaign using mail and digital for a real world client. Students will present their final campaign and creative ideas to marketing partners who participated in class (clients and faculty).
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09/27/2018
09/27/2018
Lesson Plan
Teaching instructions divided into 5 modules. Includes resources, assignments, and learning objectives.
09/26/2018
Lesson 9
Materials Include: Lecture: Direct Marketing; Lecture: Informed Delivery. Create Once. Connect Everywhere.
09/26/2018
Lesson 4
Materials include: Lecture: Direct Mail Inside the Envelope; Video: Ikea (1:20); Video: PebblePost; Worksheet: Integrated Springboard Template; Tools: Integrated Springboard Example
09/26/2018
Lesson 14
Materials Include: 360 Peer Evaluation Template; Grading Rubric Example
09/26/2018
Lesson 11
Materials Include: Lecture: How Brands are Capitalizing on Programmatic DM (PowerPoint); Video: PebblePost