05/03/2018
Academic Outreach Industry Expert Sign-Up
PCCs can enter industry expert contact information here or forward a link to subject matter experts who are interested in speaking to marketing and graphics communications classes. The emphasis in these courses is on presenting students with marketing experts who can share the latest industry knowledge or bring live clients with real marketing scenarios. Speakers included:
- A printer/paper company speaking about neuromarketing
- An advertising agency talking about how direct mail campaigns are created with clients
- A visit to a print facility
- A major printer and tech enabler, speaking about trends and technology in mail
- A digital advertising/tech company, speaking about how they leverage mail to drive better response from digital experiences
- A major printer/data company, speaking about data analytics that support mail campaigns
05/03/2018
Direct Marketing: Creating Integrated Campaigns with Mail (Brochure)
Direct Marketing: Creating Integrated Campaigns with Mail (Brochure) Including:
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Course Modules
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Testimonials
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Course Details
05/03/2018
Bentley University Academic Outreach Video
Coursework has been developed through a relationship with Bentley University to help teach students the skills that enable them to integrate direct mail in an integrated omnichannel marketing campaign. Hear from the professor and students about their experience in the course.
05/02/2018
04/26/2018
04/24/2018
04/23/2018
04/20/2018
04/19/2018
04/18/2018