Live-Client Projects in the Virtual Classroom - Email to Faculty

Live-client experiences—in which students create real integrated marketing campaigns in response to real business challenges—are a key component of a well-rounded marketing education, but have become difficult to execute due to social distancing and a shift to online learning.

Use this email template to introduce faculty members at colleges and universities to the three-part Direct Effect webinar mini-series that will guide them through the steps to providing their students an insightful and rewarding virtual live-client experience.

Sample DEIC Completion Letter

Congratulatory letter from USPS for distribution to student participants. May also be used as a sample for letters from school administrators or other parties.

DEIC Winner Certificate Template

Customizable certificate for distribution to students on the winnning team. 

DEIC Participant Certificate Template

 Customizable certificate for distribution to all participating students.

DEIC Judging Score Sheet

 Forms for use by judges when evaluating student presentations. 

DEIC Judging Criteria

Recommended criteria for evaluating student presentations. 

DEIC Student Presentation Template

Template that may be provided to students to help them structure and present their integrated campaigns.

DEIC Gallery of Student Mailpieces

A collection of student-designed and constructed direct mail pieces in response to live-client challenges from previous Innovation Challenges.

DEIC Integrated Marketing Canvas

Visual tool designed to guide student participants through the integrated campaign design process.

DEIC Condensed Event Schedule

 This document shows a condensed view of the day-long Innovation Challenge to provide to students, judges, and others.