Publications
09/26/2018
Lesson 11

Materials Include: Lecture: How Brands are Capitalizing on Programmatic DM (PowerPoint); Video: PebblePost

Publications
09/26/2018
Lesson 12

Materials Include: Workshop part 1 - RFM Analytics for Direct Marketing; Workshop part 2 - Raw Data

Publications
09/26/2018
Lesson 7

Materials Include: Resource- Mail Service Provider (MSP) Terminology; Video: Systems at Work (https://www.youtube.com/watch?v=WX16-52bHvg)

Publications
09/25/2018
Lesson 3

Materials Include: Lecture: Direct Mail Math; Lecture: Prospecting List Buying and Selling Fundamentals

Publications
09/25/2018
Lesson 2

Materials include: Lecture: USPS, Advertising Market Overview & DM Role; Resource: Library Research Guide for Secondary Market Research