09/28/2018
Direct Marketing Coursework - Module 5: Creating a Real World Direct Marketing Plan & Campaign
Develop an integrated campaign using mail and digital for a real world client. Students will present their final campaign and creative ideas to marketing partners who participated in class (clients and faculty).
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09/26/2018
Lesson 9
Materials Include: Lecture: Direct Marketing; Lecture: Informed Delivery. Create Once. Connect Everywhere.
09/26/2018
Lesson 4
Materials include: Lecture: Direct Mail Inside the Envelope; Video: Ikea (1:20); Video: PebblePost; Worksheet: Integrated Springboard Template; Tools: Integrated Springboard Example
09/26/2018
Lesson 14
Materials Include: 360 Peer Evaluation Template; Grading Rubric Example
09/26/2018
Lesson 11
Materials Include: Lecture: How Brands are Capitalizing on Programmatic DM (PowerPoint); Video: PebblePost
09/26/2018
Lesson 12
Materials Include: Workshop part 1 - RFM Analytics for Direct Marketing; Workshop part 2 - Raw Data
09/26/2018
Lesson 7
Materials Include: Resource- Mail Service Provider (MSP) Terminology; Video: Systems at Work (https://www.youtube.com/watch?v=WX16-52bHvg)
09/25/2018
Lesson 3
Materials Include: Lecture: Direct Mail Math; Lecture: Prospecting List Buying and Selling Fundamentals
09/25/2018
Lesson 2
Materials include: Lecture: USPS, Advertising Market Overview & DM Role; Resource: Library Research Guide for Secondary Market Research
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09/25/2018
Lesson 1
Materials include: Team Formation Guidelines; Team Agreement; NDA Sample Template