Direct Marketing Coursework - Module 1: Market Research and Customer Insights

Build on marketing students' basic research skills by applying it to a real world project. Specifically, prepare a report and class presentation using library databases, media, and internet-based information.

Additional Resources:

Formulas for Lecture: Prospecting List Buying and Selling Fundamentals

Video: Perceived Ownership & Touch (3:24)

Video: The Making of a BMW M Print (3:02)

Video: How the Medium Shapes the Message (4:59)

Product Innovation and Emerging Technology Focus Group Notes

Lecture: Prospecting List Buying and Selling Fundamentals

PowerPoint presentation provided by USPS that discusses how to get the names and addresses of individuals you want to mail with a walk through example of a campaign from concept to analysis.

Supporting Math for Lecture Prospecting List Buying and Selling Fundamentals

Facility File

This document is an excel spreadsheet that contains facility contact information and important updates.

Northeast Area, Post Office Operations Suspended, Albany District (Mount Vision, NY)

Lecture: Neuroscience of Direct Mail

Address Quality Management for PCC Leadership Slides - February 7, 2020

Enterprise Payment System (EPS) Timeline and Metrics

Threshold Report

The 2019 Earned Value Promotion has a 95% Threshold for companies who participated in the 2017 Earned Value Promotion. This document provides information on how you can view your threshold, as well as, how to read the Threshold Report.

This document is only for 2017 Earned Value Participants.