11/19/2018
11/19/2018
11/19/2018
11/19/2018
11/19/2018
11/19/2018
11/16/2018
11/16/2018
11/15/2018
11/15/2018
11/15/2018
Video: Ikea (1:20)
Please note that it may take a moment for the play button to appear on the bottom of this page.
11/09/2018
PostalOne! R47.4.1.1 Pre-Release Notes Change 1.0
Pre-release notes for the November 18, 2018 deployment.
11/06/2018
11/06/2018
11/06/2018
Workshop part 2 - Raw Data
Excel workbook that accompanies "Workshop part 1- RFM Analytics for Direct Marketing". The spreadsheet contains fictitious customer data to create RFM analysis.
11/06/2018
Workshop part 2 - Raw Data
Excel workbook that accompanies "Workshop part 1- RFM Analytics for Direct Marketing". The spreadsheet contains fictitious customer data to create RFM analysis.
11/02/2018
Workshop part 1 - RFM Analytics for Direct Marketing
Learn a way to create RFM analysis using excel features such as LOOKUP and Pivot tables. This presentation is accompanied by Workshop 2- Raw Data
11/02/2018
Lecture: Direct Mail Math
Learn the mathematical formulas most commonly used in analyzing campaigns.
11/02/2018
Workshop- Creating Personas
Thought provoking questions to gain a deeper understand of your customer.
11/02/2018
Workshop: Addressing the Issue, Information Gaps
Learn the key questions needed to be answered in order to create a marketing strategy.
11/02/2018
Workshop: Addressing the Issue, Information Gaps
PowerPoint provided by Bentley University that ask key questions needed to be answered to create a marketing strategy.
11/01/2018
County Project SOP
USPS (AGT) is working with local county and municipal addressing authorities to improve address quality in both our databases by resolving addresses that differ and reviewing congressional and county code differences.
10/31/2018
PCC Cafe Publication 286 Questions and Answers
Answers to questions asked during the Café.
10/30/2018
10/27/2018
Resource- Mail Service Provider (MSP) Terminology
Vocabulary provided by the Office of the Inspection General. Familiarize yourself with the terms and definitions offended used with mail service providers.
10/19/2018
Lecture: Direct Marketing| Freedom Graphics (~50 min)
Lecture that identifies 8 principles for successful direct marketing from having a clear objective to evaluating success by life time value.
10/10/2018
Mail.XML Validations R48
Validations for mail.XML pertaining to R48 of PostalOne!.
10/10/2018
Mail.dat Validations R48
Validations for mail.dat pertaining to R48 of PostalOne!.
10/09/2018
10/04/2018
10/03/2018
10/03/2018
10/03/2018
10/03/2018
10/03/2018
10/03/2018
10/03/2018
10/03/2018
10/03/2018
10/03/2018
09/28/2018
Direct Marketing Coursework - Module 5: Creating a Real World Direct Marketing Plan & Campaign
Develop an integrated campaign using mail and digital for a real world client. Students will present their final campaign and creative ideas to marketing partners who participated in class (clients and faculty).
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09/27/2018
09/27/2018
Lesson Plan
Teaching instructions divided into 5 modules. Includes resources, assignments, and learning objectives.
09/26/2018
Lesson 9
Materials Include: Lecture: Direct Marketing; Lecture: Informed Delivery. Create Once. Connect Everywhere.
09/26/2018
Lesson 4
Materials include: Lecture: Direct Mail Inside the Envelope; Video: Ikea (1:20); Video: PebblePost; Worksheet: Integrated Springboard Template; Tools: Integrated Springboard Example
09/26/2018
Lesson 14
Materials Include: 360 Peer Evaluation Template; Grading Rubric Example
09/26/2018
Lesson 11
Materials Include: Lecture: How Brands are Capitalizing on Programmatic DM (PowerPoint); Video: PebblePost
09/26/2018
09/26/2018
Lesson 12
Materials Include: Workshop part 1 - RFM Analytics for Direct Marketing; Workshop part 2 - Raw Data
09/26/2018
Lesson 10
Materials Include: Lecture: Amplifying Direct Mail