Publications
09/26/2018
Lesson 12

Materials Include: Workshop part 1 - RFM Analytics for Direct Marketing; Workshop part 2 - Raw Data

Presentations
09/26/2018
Lesson 10

Materials Include: Lecture: Amplifying Direct Mail

Tools
09/26/2018
Lesson 8

Materials Include: Workshop- Creating Personas

Publications
09/26/2018
Lesson 7

Materials Include: Resource- Mail Service Provider (MSP) Terminology; Video: Systems at Work (https://www.youtube.com/watch?v=WX16-52bHvg)