Presentations
11/06/2018
Presentations
11/06/2018
Data Files
11/06/2018
Workshop part 2 - Raw Data

Excel workbook that accompanies "Workshop part 1- RFM Analytics for Direct Marketing". The spreadsheet contains fictitious customer data to create RFM analysis.

Data Files
11/06/2018
Workshop part 2 - Raw Data

Excel workbook that accompanies "Workshop part 1- RFM Analytics for Direct Marketing". The spreadsheet contains fictitious customer data to create RFM analysis.

Publications
11/02/2018
Workshop part 1 - RFM Analytics for Direct Marketing

Learn a way to create RFM analysis using excel features such as LOOKUP and Pivot tables. This presentation is accompanied by Workshop 2- Raw Data