11/02/2018
Workshop: Addressing the Issue, Information Gaps
PowerPoint provided by Bentley University that ask key questions needed to be answered to create a marketing strategy.
11/01/2018
County Project SOP
USPS (AGT) is working with local county and municipal addressing authorities to improve address quality in both our databases by resolving addresses that differ and reviewing congressional and county code differences.
10/31/2018
PCC Cafe Publication 286 Questions and Answers
Answers to questions asked during the Café.
10/30/2018
10/27/2018
Resource- Mail Service Provider (MSP) Terminology
Vocabulary provided by the Office of the Inspection General. Familiarize yourself with the terms and definitions offended used with mail service providers.
10/19/2018
Lecture: Direct Marketing| Freedom Graphics (~50 min)
Lecture that identifies 8 principles for successful direct marketing from having a clear objective to evaluating success by life time value.
10/10/2018
Mail.XML Validations R48
Validations for mail.XML pertaining to R48 of PostalOne!.
10/10/2018
Mail.dat Validations R48
Validations for mail.dat pertaining to R48 of PostalOne!.
10/09/2018
10/04/2018
10/03/2018
10/03/2018
10/03/2018
10/03/2018
10/03/2018
10/03/2018
10/03/2018
10/03/2018
10/03/2018
10/03/2018
09/28/2018
Direct Marketing Coursework - Module 5: Creating a Real World Direct Marketing Plan & Campaign
Develop an integrated campaign using mail and digital for a real world client. Students will present their final campaign and creative ideas to marketing partners who participated in class (clients and faculty).
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09/27/2018
09/27/2018
Lesson Plan
Teaching instructions divided into 5 modules. Includes resources, assignments, and learning objectives.
09/26/2018
Lesson 9
Materials Include: Lecture: Direct Marketing; Lecture: Informed Delivery. Create Once. Connect Everywhere.
09/26/2018
Lesson 4
Materials include: Lecture: Direct Mail Inside the Envelope; Video: Ikea (1:20); Video: PebblePost; Worksheet: Integrated Springboard Template; Tools: Integrated Springboard Example