Announcements
09/27/2019
09/27/2019
User Guides
09/25/2019
09/25/2019
Fact Sheets
09/24/2019
09/24/2019
Direct Effect® Curriculum: Modules Overview
The Direct Effect curriculum is the centerpiece of the program. It is divided into five modules, comprised of a mix of lectures, coursework, homework, and workshops, and is updated regularly. It is robust enough to satisfy a semester-long, 3-credit course, but the content is designed so that instructors can select the individual components that best fit with their existing courses.
Fact Sheets
09/24/2019
09/24/2019
Direct Effect™ Fact Sheet: Preparing Students for Integrated Marketing
This two-page PDF covers basic information about the Direct Effect curriculum and the goals, purpose, and history of the program.
Announcements
09/24/2019
09/24/2019
Publications
09/24/2019
09/24/2019
Tech Guides
09/23/2019
09/23/2019
Release Notes
09/19/2019
09/19/2019
Technical Specifications
09/17/2019
09/17/2019
Technical Specifications
09/17/2019
09/17/2019