10/03/2019
10/03/2019
10/03/2019
Commercial ON Pairs (FY20 Q1): EXCEL
This document provides information for Service Standards: Commercial ON Pairs FY20 Q1 (Excel).
10/03/2019
Commercial ON Pairs (FY20 Q1): TXT
This document provides information for Service Standards: Commercial ON Pairs FY20 Q1 (TXT).
10/02/2019
Direct Effect on Students - Professor Wendy Zajack, Georgetown University
Hear Professor Wendy Zajack from Georgetown University talk about the Direct Effect that the Postal Service’s Academic Outreach has on students, and our approach to bringing this to the classroom. “The Postal Service is taking a very progressive and edgy approach to helping a younger audience think of [direct mail] as a tactic that deserves consideration.”
09/27/2019
09/27/2019
09/25/2019
09/24/2019
Direct Effect® Curriculum: Modules Overview
The Direct Effect curriculum is the centerpiece of the program. It is divided into five modules, comprised of a mix of lectures, coursework, homework, and workshops, and is updated regularly. It is robust enough to satisfy a semester-long, 3-credit course, but the content is designed so that instructors can select the individual components that best fit with their existing courses.
09/24/2019
Direct Effect™ Fact Sheet: Preparing Students for Integrated Marketing
This two-page PDF covers basic information about the Direct Effect curriculum and the goals, purpose, and history of the program.