09/26/2018
Lesson 12
Materials Include: Workshop part 1 - RFM Analytics for Direct Marketing; Workshop part 2 - Raw Data
09/26/2018
Lesson 10
Materials Include: Lecture: Amplifying Direct Mail
09/26/2018
Lesson 8
Materials Include: Workshop- Creating Personas
09/26/2018
Lesson 7
Materials Include: Resource- Mail Service Provider (MSP) Terminology; Video: Systems at Work (https://www.youtube.com/watch?v=WX16-52bHvg)
09/26/2018
Lesson 6
Materials Include: Direct Mail and Digital Marketing Plan Template
09/26/2018
Lesson 5
Materials Include: Workshop: Addressing the Issue, Information Gaps
09/25/2018
Lesson 3
Materials Include: Lecture: Direct Mail Math; Lecture: Prospecting List Buying and Selling Fundamentals
09/25/2018
Lesson 2
Materials include: Lecture: USPS, Advertising Market Overview & DM Role; Resource: Library Research Guide for Secondary Market Research
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09/25/2018
Lesson 1
Materials include: Team Formation Guidelines; Team Agreement; NDA Sample Template
09/25/2018