This offering is available for First-Class Mail® automation letters and cards and USPS Marketing Mail® automation letters. The extra fee for Picture Permit First-Class Mail letters and cards is 1 cent per piece and for USPS Marketing Mail® letters, the fee is 2 cents per piece.

A mailer is authorized to mail material without affixing postage when payment is made at the time of mailing from a permit imprint (indicia) advance deposit account established with the USPS for that purpose.

Picture Permit Imprint Indicia standards allow organizations to include business-related color images, such as  their organization logos, organization brand or trademarks in the permit indicia area on automation First-Class Mail® letters and postcards, and USPS Marketing Mail® letters, for a per-piece fee in addition to postage.