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USPS® Picture Permit™ Indicia (PPI)

USPS Picture Permit™ indicia (PPI) is a USPS offering that provides organizations with the opportunity to creatively add value to their mailpiece.

Who is PPI for?

First-Class Mail® automation letters and postcards and USPS Marketing Mail® automation letters.

First Class Mail
Standard Mail

Description

You can customize your permit indicia by incorporating a corporate logo, brand images, or trademarks along with required information. This provides immediate recognition of your company's logo, products and brands, which could improve the effectiveness of the overall mailing.

Benefits

  • Boost mailpiece visibility, value, and open rate
  • Raise brand awareness
  • Enhance your mailpiece by making use of prime real estate in indicia area
  • Promote company products and services

Requirements

  • Logos, brand images, or trademarks
  • Color images only
  • Nominal per piece fee in addition to postage
  • Application, design approval, and sampling in advance

This offering is available for First-Class Mail® automation letters and cards and USPS Marketing Mail® automation letters. The extra fee for Picture Permit First-Class Mail letters and cards is 1 cent per piece and for USPS Marketing Mail® letters, the fee is 2 cents per piece.

A mailer is authorized to mail material without affixing postage when payment is made at the time of mailing from a permit imprint (indicia) advance deposit account established with the USPS for that purpose.

Picture Permit Imprint Indicia standards allow organizations to include business-related color images, such as  their organization logos, organization brand or trademarks in the permit indicia area on automation First-Class Mail® letters and postcards, and USPS Marketing Mail® letters, for a per-piece fee in addition to postage.

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Featured Resources

  • Tech Guides 01/24/2019

    Picture Permit™ Indicia (PPI) Technical Requirements Version 7.0

    USPS Picture Permit™ indicia (PPI) provides organizations the opportunity to include their corporate logo, brand images, or trademarks in the permit indicia space of First-Class Mail® automation letters and postcards, and all USPS Marketing Mail™ letters.

  • Fact Sheets 01/24/2019

    Picture Permit™ Indicia (PPI) Fact Sheet

    A quick overview of the benefits of PPi, how to participate, and who to contact with questions. 

  • FAQs 01/24/2019

    Picture Permit™ Indicia (PPI) FAQ

    Frequently asked questions about the Picture Permit™ Indicia (PPI) program.

  • Tech Guides 01/24/2019

    Picture Permit™ Indicia (PPI) Product Requirements

    A guide to the PPi program that includes the following: background and product description, product parameters, registration and application requirements, mailing submission requirements, permit imprint requirements, picture permit design requirements, technical information, and program office contact information. 

Contact

Please contact the USPS Picture Permit™ indicia Program Office at picturepermit@usps.com.