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USPS® Picture Permit™ Indicia (PPI)

USPS Picture Permit™ indicia (PPI) is a USPS offering that provides organizations with the opportunity to creatively add value to their mailpiece.

Who is PPI for?

Presort First-Class Mail® and Standard Mail® letters and cards

First Class Mail
Standard Mail

Description

You can customize your permit indicia by incorporating a corporate logo, brand images, or trademarks along with required information. This provides immediate recognition of your company's logo, products and brands, which could improve the effectiveness of the overall mailing.

Benefits

  • Boost mailpiece visibility, value, and open rate
  • Raise brand awareness
  • Enhance your mailpiece by making use of prime "real estate" in indicia area
  • Promote company products and services

Requirements

  • Logos, brand images, or trademarks
  • Color images only
  • Full-service automation Intelligent Mail® barcode
  • Nominal per piece fee in addition to postage
  • Application, design approval, and sampling in advance

This offering is available for presort First-Class Mail® and Standard Mail® letters and cards. The extra fee for Picture Permit First-Class Mail letters and cards is 1 cent per piece and for Standard Mail letters and cards, the fee is 2 cents per piece.

A mailer is authorized to mail material without affixing postage when payment is made at the time of mailing from a permit imprint (indicia) advance deposit account established with the USPS for that purpose.

Picture Permit Imprint Indicia standards allow organizations to include business-related color images, suchas  their organization logos, organization brand or trademarks in the permit indicia area on Full-Service IMb mailings of automation First-Class Mail® letters and postcards, and all Full Service IMb mailings of Standard Mail® letters and postcards, for a per-piece fee in addition to postage.

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Featured Resources

  • Tech Guides 01/25/2017

    Picture Permit™ Indicia (PPI) Technical Requirements Version 6.5

    Picture Permit Imprint Indicia standards allow organizations to include business-related color images, such their organization logos, organization brand or trademarks in the permit indicia area on Full Service IMb mailings of automation First-Class Mail® letters and postcards, and all Full Service IMb mailings of Standard Mail® letters and postcards, for a per-piece fee in addition to postage.

  • Fact Sheets 01/25/2017

    Picture Permit™ Indicia (PPI) Fact Sheet

    A quick overview of the benefits of PPi, how to participate, and who to contact with questions. 

  • FAQs 01/25/2017

    Picture Permit™ Indicia (PPI) FAQ

    Frequently asked questions about the Picture Permit™ Indicia (PPI) program.

  • Tech Guides 01/25/2017

    Picture Permit™ Indicia (PPI) Product Requirements

    A guide to the PPi program that includes the following: background and product description, product parameters, registration and application requirements, mailing submission requirements, permit imprint requirements, IMb requirements, picture permit design requirements, technical information, and program office contact information. 

Contact

Please contact the USPS Picture Permit™ indicia Program Office at picturepermit@usps.com.

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