USPS® Picture Permit™ Indicia (PPI)
USPS Picture Permit™ indicia (PPI) is a USPS offering that provides organizations with the opportunity to creatively add value to their mailpiece.
Who is PPI for?
First-Class Mail® automation letters and postcards and USPS Marketing Mail® automation letters.
- Electronic Documentation (eDoc)
- Seamless Acceptance
- Mailer Scorecard
- Secure Destruction
- Automated Business Reply Mail® (ABRM) Tool
- Mail Anywhere
- Informed Visibility® Mail Tracking & Reporting (IV®-MTR)
- Intelligent Mail® for Small Business Mailers (IMsb)
- Manifest Mailing System
- Full-Service Assessments
- Mail Quality Data through IV®-MTR
You can customize your permit indicia by incorporating a corporate logo, brand images, or trademarks along with required information. This provides immediate recognition of your company's logo, products and brands, which could improve the effectiveness of the overall mailing.
- Boost mailpiece visibility, value, and open rate
- Raise brand awareness
- Enhance your mailpiece by making use of prime real estate in indicia area
- Promote company products and services
- Logos, brand images, or trademarks
- Color images only
- Nominal per piece fee in addition to postage
- Application, design approval, and sampling in advance
This offering is available for First-Class Mail® automation letters and cards and USPS Marketing Mail® automation letters. The extra fee for Picture Permit First-Class Mail letters and cards is 1 cent per piece and for USPS Marketing Mail® letters, the fee is 2 cents per piece.
A mailer is authorized to mail material without affixing postage when payment is made at the time of mailing from a permit imprint (indicia) advance deposit account established with the USPS for that purpose.
Picture Permit Imprint Indicia standards allow organizations to include business-related color images, such as their organization logos, organization brand or trademarks in the permit indicia area on automation First-Class Mail® letters and postcards, and USPS Marketing Mail® letters, for a per-piece fee in addition to postage.
USPS Picture Permit™ indicia (PPI) provides organizations the opportunity to include their corporate logo, brand images, or trademarks in the permit indicia space of First-Class Mail® automation letters and postcards, and all USPS Marketing Mail™ letters.
A quick overview of the benefits of PPi, how to participate, and who to contact with questions.
Frequently asked questions about the Picture Permit™ Indicia (PPI) program.
A guide to the PPi program that includes the following: background and product description, product parameters, registration and application requirements, mailing submission requirements, permit imprint requirements, picture permit design requirements, technical information, and program office contact information.