Promotions & Incentive Programs for First-Class® & USPS Marketing Mail®


The 2022 Promotions Calendar is available to download.

2022 Promotions

The Postal Service is pleased to introduce the 2022 Promotions.   As new details about the 2022 Promotions are finalized, they will be posted on this page here. Please stay tuned for more information about each of the Promotions.



2021 Promotions

The 2021 Promotions encourage marketers, printers, and mailers to utilize new technology and print techniques that enhance the traditional benefits of a physical mailpiece. This in turn can drive higher response rates and increase the overall return on the mailer’s investment in mail. By encouraging the use of technologies integrated in mail, the Postal Service expects to increase the value of direct mail and retain the volumes of transactional mail, thereby ensuring long-term product growth. 

Click on the Promotion pages below to get in-depth information about specific Promotions. This includes links to webinar presentations and recordings for each respective Promotion.

Promotions Resources - Calendars and More

Click on the button below to access Promotions resources.

Direct Mail Technology Integrator Directory

The United States Postal Service recently launched the Direct Mail Technology Integrator Directory. This new directory allows select technology providers the opportunity to be included in a national directory available to Mailers. The directory is an opportunity for providers to connect with Mailers who are seeking to integrate technology into their direct mail campaigns. Click below to access the Technology Directory and find more information.

Promotions Suggestions

Click below to suggest ideas for future Promotions. All suggestions will be reviewed on a rolling basis.

Past Promotions

Click on the button below to access information on Promotions from prior years.