2021 Tactile, Sensory & Interactive Promotion

Promotion Period:       February 1, 2021 – July 31, 2021

Registration Period:    December 15, 2020 – July 31, 2021   

 

NEW:  The 2021 TSI Promotion has a new mailing address which is:

 

US Postal Service

 

Attn: TSI Promotion

PO Box 150996

Alexandria, VA 22315-0996

Standard Mail

Standard Mail

Description

 

The print industry has been actively innovative not only in print production equipment, but the fundamental elements of the mail itself through new developments in papers/stocks, substrates, finishing techniques and inks. These elements can be incorporated to engage a multi-sensory experience through special visual effects, sound, scent, texture/tactile treatments, and even taste!  In addition, interactive mailpiece features (such as pop-ups, infinite folds, or other dimensional treatments) can also help drive a marketer’s customer’s engagement. Neuroscience and neuromarketing research supports the potentially significant impact on brand recognition and message recall when marketing materials engage tactile experiences and/or senses. By leveraging the physical aspects of the mailpiece as well as the advances in print technology, marketers can enhance how their consumers interact and engage with mail.

Contact

Email:                                                   tactilesensorypromo@usps.gov

 

NEW MAILING ADDRESS:                 US Postal Service

 

                                                             Attn: TSI Promotion

                                                            PO Box 150996

                                                           Alexandria, VA 22315-0996

 

The TSI Promotion Office responds to all inquiries within 4 business days after receipt.


FedEx and UPS do not deliver to PO Box addresses.  To ensure delivery to the TSI Promotion Office, please use Postal products or services.