2021 Tactile, Sensory & Interactive Promotion
Promotion Period: February 1, 2021 – July 31, 2021
Registration Period: December 15, 2020 – July 31, 2021
NEW: The 2021 TSI Promotion has a new mailing address which is:
US Postal Service
Attn: TSI Promotion
PO Box 150996
Alexandria, VA 22315-0996
Standard Mail
Description
The print industry has been actively innovative not only in print production equipment, but the fundamental elements of the mail itself through new developments in papers/stocks, substrates, finishing techniques and inks. These elements can be incorporated to engage a multi-sensory experience through special visual effects, sound, scent, texture/tactile treatments, and even taste! In addition, interactive mailpiece features (such as pop-ups, infinite folds, or other dimensional treatments) can also help drive a marketer’s customer’s engagement. Neuroscience and neuromarketing research supports the potentially significant impact on brand recognition and message recall when marketing materials engage tactile experiences and/or senses. By leveraging the physical aspects of the mailpiece as well as the advances in print technology, marketers can enhance how their consumers interact and engage with mail.
Contact
Email: tactilesensorypromo@usps.gov
NEW MAILING ADDRESS: US Postal Service
Attn: TSI Promotion
PO Box 150996
Alexandria, VA 22315-0996
The TSI Promotion Office responds to all inquiries within 4 business days after receipt.
FedEx and UPS do not deliver to PO Box addresses. To ensure delivery to the TSI Promotion Office, please use Postal products or services.