2021 Emerging and Advanced Technology Promotion

Promotion Period: March 1, 2021 – August 31, 2021


Registration Period: January 15, 2021 – August 31, 2021




See how you can implement Virtual Reality (VR) into your mailpiece by clicking here.

First Class Mail

First Class Mail

Standard Mail

Standard Mail


As mobile and other print technologies evolve, mail has the potential to offer greater value by engaging customers in new and exciting ways. In order to ensure that Direct Mail continues to be a relevant part of the marketing mix, the Postal Service is offering another promotion encouraging customers to incorporate technologies such as “Enhanced” Augmented Reality, Virtual Reality, Mixed Reality, Near Field Communication (NFC), Video in Print (ViP) featuring Shoppable Video, Integration with Voice Assistants, and Digital to Direct Mail in their direct mail campaigns.


Mail: US Postal Service, 2021 Emerging and Advanced Technology/Video in Print Promotion, P.O. Box 23282, Washington, DC 20026-3282

The Program Office responds to all inquiries within 4 business days upon receipt of samples in the promotion inbox (emergingtechpromo@usps.gov) or the PO Box. FedEx and UPS do not deliver to PO Box addresses. To ensure delivery to the Program Office, please use Postal products or services. All PO Box mailings must include information about the sample, contact information and an email address for responses.