To demonstrate that direct mail continues to be a relevant part of the marketing mix, the Postal Service is encouraging customers to adopt and invest in technologies that enhance how consumers interact and engage with mail.  The 2020 Mobile Shopping promotion encourages mailers to integrate mobile technology with direct mail, thus creating a convenient method for consumers to do their online shopping.

This promotion provides business mailers with an upfront two percent postage discount on USPS Marketing Mail™ letters and flats, as well as Nonprofit USPS Marketing Mail™ letters and flats. The mailpiece must include mobile print technology that can be read or scanned by a mobile device and leads the recipient to a mobile-optimized shopping website with the ability to complete a financial transaction.  The recipient must be able to purchase an advertised product from the website.  

To have a mailpiece reviewed, send an email to mailingpromotions@usps.gov with:

• A pdf attachment of the  print-ready art file of actual size of mailpiece NEW
• One Point of Contact (POC)--who will be responsible for the mailpiece throughout the 
  evaluation process.  Response emails will reply to all. NEW                                                        

The promotions office responds to all inquiries within 4 business days upon receipt.