2020 Mobile Shopping Promotion
Promotion Period: August 1 – December 31, 2020
Registration Period: June 15 – December 31, 2020
Eligible Mail: USPS Marketing Mail™ letters and flats
Nonprofit USPS Marketing Mail™ letters and flats
To demonstrate that direct mail continues to be a relevant part of the marketing mix, the Postal Service is encouraging customers to adopt and invest in technologies that enhance how consumers interact and engage with mail. The 2020 Mobile Shopping promotion encourages mailers to integrate mobile technology with direct mail, thus creating a convenient method for consumers to do their online shopping.
This promotion provides business mailers with an upfront two percent postage discount on USPS Marketing Mail™ letters and flats, as well as Nonprofit USPS Marketing Mail™ letters and flats. The mailpiece must include mobile print technology that can be read or scanned by a mobile device and leads the recipient to a mobile-optimized shopping website with the ability to complete a financial transaction. The recipient must be able to purchase an advertised product from the website.
To have a mailpiece reviewed, send an email to firstname.lastname@example.org with:
- A pdf attachment of the print-ready art file of actual size of mailpiece NEW
- One Point of Contact (POC)--who will be responsible for the mailpiece throughout the
evaluation process. Response emails will reply to all. NEW
The promotions office responds to all inquiries within 4 business days upon receipt.