The Direct Effect® initiative is a collaborative effort among academia, the printing and mailing industry, and the United States Postal Service®. Check out the About Direct Effect® page to learn more.
Hear Professor Wendy Zajack from Georgetown University talk about the Direct Effect that the Postal Service’s Academic Outreach has on students, and our approach to bringing this to the classroom. “The Postal Service is taking a very progressive and edgy approach to helping a younger audience think of [direct mail] as a tactic that deserves consideration.”
Coursework has been developed through a relationship with Bentley University to help teach students the skills that enable them to integrate direct mail in an integrated omnichannel marketing campaign.
In 2018 a trial student contest was initiated at Clemson with graphic communication students.
Watch our first-ever Direct Effect Innovation Challenge.