Business Reply Mail® (BRM)
Business Reply Mail® (BRM) is a First-Class Mail® and Priority Mail® service that enables a sender to pay per piece fees and postage only for the responses received. The mailer, not the customer, pays the return postage. The mailer does not prepay postage on BRM postcards, letters, self-mailers, flats, parcels, optical CDs, or label pieces. The Postal Service collects the applicable postage, plus a per-piece fee, only on pieces that customers actually send back to the mailer. This allows mailers to save postage costs on large volumes of distributed reply pieces when a response is not assured.
Prior to enrolling, applicants must:
BRM Steps
Quick Links
- IMbA Fact Sheet
- MTAC - IMbA Process and Invoicing Overview Presentation
- Domestic Mail Manual Business Reply Mail
- Automated Business Reply Mail
- Price List Notice 123
- Business Customer Gateway
- Intelligent Mail® Barcode Resources
- Business Reply Mail FAQs
- Mailing and Shipping Solutions Center
- Online Postage Due Permit Creation
- Enterprise Payment System
- Informed Visibility® Mail Tracking & Reporting (IV®-MTR)
- Election Mail
- Intelligent Mail® Package Barcode (IMpb)
Description
BRM is appropriate when your customer needs a little extra inducement to reply - in other words, the response or its timing is not certain. This type of reply mail is frequently used by direct marketers seeking to encourage orders, researchers needing survey responses, or magazine publishers soliciting subscriptions. The extra inducement is provided by the fact that your customer does not pay the return postage, does not have to supply a postcard or envelope, and does not need to put an address on the mailpiece.
BRM:
QBRM:
Why Use QBRM/IMbA?
Qualified Business Reply Mail (QBRM) is Business Reply Mail type that utilizes the enhanced processing capability of Intelligent Mail barcode Accounting (IMbA) to reduce processing times and ensure QBRM mailers receive reply mail and invoices quickly. IMbA is an automated solution for the counting, rating, invoicing, and billing processes. Using the Intelligent Mail barcode (IMb) on the mailpiece, the mail processing equipment counts destinations approved and assigned to the mailer. Invoicing is sent daily, directly to PostalOne!.