2021 Informed Delivery Promotion
Promotion Period: September 1, 2021 – November 30, 2021
Registration Period: July 15, 2021 – November 30, 2021
If you are having trouble with your Informed Delivery Promotion discount not applying to postage, please click here to view the new Informed Delivery Discount Checklist. The checklist can help you identify why your discount may not be applying.
The ID Promotion office has updated its policy on the submission of hard copy mailpiece(s); we are no longer requiring the submission of a hard copy mailpiece(s) to the BMEU. We are now requiring mailers to keep sample of the hard copy mailpiece(s) for 60 days after the end of campaign (for 2021 ID Promotion that will be January 2022), in case there is a need to audit the mailpiece(s).
Informed Delivery is a consumer-facing feature that provides users the opportunity to digitally preview their household mail and manage packages arriving soon; business mailers can conduct an “interactive campaign” which integrates colorful and interactive campaign elements to enhance and extend the mail moment for consumers, thus reaching their target audiences on a digital channel.
The United States Postal Service’s (USPS) Informed Delivery (ID) Promotion offers a 2% discount on postage for business mailers who register for the Promotion and conduct an Informed Delivery interactive campaign on qualifying mailpieces. The intent of the ID Promotion is to encourage business mailers to participate in Informed Delivery campaigns and create a positive user experience throughout the campaign submission process.
Mail: US Postal Service
Attn: ID Promotion Office
PO Box 23282
Washington, DC 20026-3282
To the extent possible, the Promotion Office responds to inquiries within four (4) business days after receipt. Inquiries are handled on a first-in, first-out basis.